India's Times Group And Pickleball Asia Team Up To Launch Global Pickleball World Series

Pickleball, often described as the fastest-growing modern sport, is set to elevate its global presence with the launch of the Pickleball World Series. India's Times Group has announced a partnership with Pickleball Asia to introduce this innovative series to the global stage. The inaugural Pickleball World Series aims to traverse continents, hosting six major events annually, starting from the United States.

A hybrid of tennis, table tennis, and badminton, Pickleball has swiftly captured the interest of a diverse audience worldwide, including sports stars and celebrities from these three racquet sports. Its easy-to-learn nature has made it a favorite among people of all ages, contributing to its rapid global expansion.

Distinct from existing competitions in the US, the Pickleball World Series aspires to be the first tournament of its kind with a truly international outlook. It will feature an enhanced entertainment factor, attracting 64 individual players and six teams, each consisting of four players. These participants will represent several countries, including the US and India, which has emerged as a burgeoning hotspot for Pickleball enthusiasts.

Vineet Jain, Times Group Managing Director, expressed his optimism about the sport's potential, stating, "Pickleball is gaining ground as the game for urban sports enthusiasts. Times Group aims to propel the fastest growing modern sport to new heights, inspiring its exponential global growth, including in India. I believe that Pickleball could surpass Tennis in participation within five to seven years."

N Subramanian, Times Group CEO, New Media and Investments, highlighted the sport's escalating popularity and its appeal to younger generations. "The Pickleball World Series will serve as a premier platform, showcasing top talents and teams, providing entertainment for fans, and offering engagement opportunities for brands."

Pranav Kohli of Pickleball Asia shared insights into the growing Pickleball community, now 60 million strong worldwide, and the strategic partnership with the Times Group. "This collaboration will significantly contribute to the sport's growth. The Pickleball World Series aims to deliver thrilling competitions and entertainment, supported by a unique ranking system that encourages global participation."

The introduction of the Pickleball World Series marks a significant milestone in the sport's evolution, promising to bring together the best of competition and entertainment. With the support of the Times Group and Pickleball Asia, the series is poised to captivate audiences across the globe, further cementing Pickleball's status as a beloved international sport.