Now You Can Watch Esports World Cup On Dedicated TikTok Hub

TikTok and the Esports World Cup Foundation (EWCF) have announced a groundbreaking partnership for the upcoming Esports World Cup in Riyadh, Saudi Arabia.

The collaboration aims to transform the esports experience by leveraging TikTok's innovative platform and extensive audience reach, providing unprecedented engagement and content diversity for fans worldwide.

EWC Hub on TikTok

A dedicated EWC Hub will be introduced within the TikTok app to enhance Esports World Cup experience. This centralized platform will feature content from the, official broadcasters, teams, and players, ensuring comprehensive coverage throughout the tournament. Additionally, exclusive content tailored for TikTok will be produced by the EWC, encouraging collaborations with popular creators and fostering further content creation.

Interactive Activities

TikTok has planned a series of interactive activities to enrich the EWC experience. A live weekly show produced by TikTok will provide in-depth coverage and behind-the-scenes reports, keeping fans informed and entertained.

TikTok LIVE will also offer various activities, including live broadcasts from the event by creators from around the world. Exclusive custom icons and features for TikTok LIVE during the EWC will provide fans with unique and dynamic content.

Mohammed Alnimer, Sales Director of EWCF, expressed excitement about partnering with TikTok to redefine esports content and entertainment among a broader audience. He believes that TikTok is an excellent way to engage authentically with esports communities worldwide and enable more fans to follow and support the Esports World Cup athletes and clubs.

Mohamed Harb, Head of Partnerships at TikTok MENA, emphasized that promoting a shared appreciation for esports across different cultures is a top priority for TikTok. By leveraging their innovative capabilities, they aim to bring fresh perspectives to the esports community while enhancing fan experiences through real-time interactions and exclusive content.

The partnership between TikTok's robust platform and EWC's premier events promises to captivate a diverse audience. Together, they seek to deliver unparalleled content and experiences for esports enthusiasts.

Esports World Cup Festival in Riyadh

On July 3, 2024, Riyadh will become the epicentre of esports fandom with an eight-week Festival during the Esports World Cup. The festival will include gaming activations, community tournaments, pop culture celebrations, international experiences, and more. Fans can watch their favourite athletes compete in 22 Game Championships for over $60 million in prize money — the largest sum in esports history.