The UAE Media Council has signed four MoUs to enhance the Visiting Advertiser Permit process, supporting content creators and improving...

In a significant move towards regulating the digital advertising landscape, the UAE has introduced the Advertiser Permit for individual...

Al Arabia Outdoor Advertising has entered into a Memorandum of Understanding (MoU) with Multiply Group's media division, an investment ...

Shilpa Shetty collaborates with ZOFF Foods to promote whole spices in a vibrant new advertising campaign, highlighting health benefits ...

Akshay Kumar leads celebrity endorsements in 2024, with a significant rise in visibility and influence on brand promotions....

Anil Kapoor turned down a ₹10 Crore pan masala ad, prioritising health over profit. Discover why and other actors who made simila...

Discover the top Indian celebrity endorsers of 2024, including Shah Rukh Khan, MS Dhoni, and Rupali Ganguly, shaping brand visibility i...

A city often in the limelight for its cultural heritage and sports vibrancy, Liverpool just set a precedent for world history, at least...

Dubai's RTA, in collaboration with key departments, updates the OOH Advertising Manual to enhance investment and align with Dubai Urban...

Rajkumar Hirani discusses the contrasting dynamics of making ad films versus feature films, highlighting the fun and ease of advertisin...

TikTok is pioneering a new approach to branded content and advertisements on its platform by introducing generative AI avatars of creat...

In a significant pivot, Netflix has announced its plan to launch its own advertising technology platform. This bold move, revealed duri...

In a move that's set to revolutionise the digital advertising landscape, Meta Platforms, the tech behemoth behind social giants Faceboo...

TikTok has officially announced the initiation of its inaugural TikTok Ad Awards for the METAP region, marking a significant moment for...