Multiply Group And Al Arabia Outdoor Advertising Establish Global Investment Entity In Out-of-Home Advertising

Al Arabia Outdoor Advertising has entered into a Memorandum of Understanding (MoU) with Multiply Group's media division, an investment holding company based in Abu Dhabi. This agreement aims to form a joint venture focused on investing in the global out-of-home (OOH) advertising sector. The collaboration seeks to enhance their international presence and support expansion plans beyond the MENA region.

The MoU highlights the exploration of joint investments in advertising technology and artificial intelligence within the OOH sector. This aligns with industry changes and focuses on developing advanced advertising platforms like Supply-Side Platforms (SSP). These technologies aim to improve targeting efficiency, enhance sustainability, and integrate with digital advertising's future.

Mohammad Al-khereiji, CEO of Arabia Outdoor Advertising, expressed enthusiasm about the partnership. He stated, "Signing this agreement with Multiply Group reflects our continued commitment to scaling our operations globally, aligning with our significant growth across the Middle East as the leading OOH advertising network in the region. Our expansion strategy is centered on identifying and capitalising on new growth opportunities in international markets."

Al-khereiji further mentioned that this collaboration will bolster their position as a rapidly growing entity in the OOH industry. He added that it would enable them to introduce innovative solutions leveraging artificial intelligence and emerging technologies. This partnership is seen as a strategic move to capture new growth avenues internationally.

Samia Bouazza, Group CEO and Managing Director of Multiply Group, commented on the alliance by saying, "This partnership with Al Arabia is part of Multiply Group’s global growth strategy. With two media powerhouses joining forces, we are establishing the foundation for advancing out-of-home advertising and AdTech."

The joint venture represents a significant step towards realising both companies' ambitious global expansion goals. By focusing on capturing growth opportunities in OOH advertising and adtech beyond MENA, they aim to attract investor interest in high-return opportunities while engaging technology partners looking to scale.

This collaboration between Al Arabia Outdoor Advertising and Multiply Group signifies a shared vision for global expansion through innovative solutions in OOH advertising. By leveraging technology and AI advancements, they aim to strengthen their market position while exploring new international opportunities.

With inputs from WAM