Qatar Investment Authority Acquires Stake In Sauber Holding AG, Bolsters F1 Ambitions
The sovereign wealth fund of the State of Qatar, Qatar Investment Authority (QIA), has entered into definitive agreements for a substantial minority ownership in Sauber Holding AG. This marks Sauber as the future factory team for Audi's Formula 1 debut scheduled for 2026. This collaboration signifies QIA's commitment as a long-term investor in Audi's foray into the pinnacle of motorsport, Formula 1, aiming for success on this global platform.
QIA's strategic investment is set to significantly boost the financial resources of the Audi Formula 1 project, facilitating an expansion in infrastructure and team development. This move aligns with QIA's investment strategy, focusing on ventures with promising long-term growth prospects. The partnership is a testament to the shared vision of leveraging Formula 1's expanding global reach, fan engagement, and commercial opportunities, as the sport continues to grow internationally.

Preparations are in full swing at both the Neuburg and Hinwil facilities, enhancing their capabilities to meet the high standards required for Formula 1 competition. The recruitment of young talent like Gabriel Bortoleto, alongside experienced racer Nico Hülkenberg, underscores the project's progression. The full acquisition of Sauber in March, coupled with the appointments of Mattia Binotto as CTO and COO and Jonathan Wheatley as team principal in the upcoming year, highlight Audi's firm resolve in this venture.
The collaboration between Audi and QIA through their investment in Sauber Holding AG signifies a pivotal moment in Audi's journey towards Formula 1. With substantial resources and a clear vision, the team is poised for success in the competitive arena of Formula 1, leveraging the sport's growing commercial appeal and global fanbase. This partnership not only accelerates Audi's Formula 1 ambitions but also sets a new benchmark for strategic investments in the world of motorsports.
Mohammed Al-Sowaidi, CEO of QIA, remarked, "Audi is a premium partner of choice with a rich motorsport legacy. As a long-standing investor in the Volkswagen Group, we believe in Audi's vision and direction when entering Formula 1 and our investment will support the realization of this goal. QIA believes that Formula 1 is a sport with significant untapped investment potential. The increasing commercialization of professional sports as an entertainment offering globally, and the increasingly global popularity of Formula 1, has made for an exciting opportunity for our first major motorsports investment."
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG, expressed his optimism regarding QIA's investment. He stated, "The investment by QIA reflects the trust and confidence the Audi F1 Project has already garnered, underscoring unwavering commitment of Audi to the initiative. This additional capital will accelerate the team's growth and is yet another milestone on our long-term strategy. QIA's involvement further energizes the dedicated efforts at both the Hinwil and Neuburg facilities as they work towards the entry of Audi in 2026."