Vedam Records: A New Venture Into Wellness Music By Universal Music India And Ricky Kej

Universal Music India, a part of Universal Music Group, has launched Vedam Records, a new music label dedicated to wellness. This label aims to spread the benefits of Indian wellness music globally. The Samaveda, one of India's sacred texts, describes Vedic melodies and chants practiced for thousands of years. These ancient sounds promote mental wellness and balance through deep sonic-cleansing techniques.

Vedam Records was created to merge ancient Indian wisdom with modern musical compositions. This fusion produces sounds that benefit listeners' health and wellbeing. The label offers a unique blend of tradition and innovation that will resonate globally.

Vedam Records has teamed up with renowned Indian composer Ricky Kej, a U.N. goodwill ambassador and three-time Grammy winner. Ricky's work is celebrated worldwide for bridging cultural divides and elevating consciousness. He will collaborate closely with Vedam Records to ensure artistic excellence and establish the label as a leader in this emerging musical category.

Ricky Kej expressed his enthusiasm about the collaboration, stating, "Music has the unique ability to transcend boundaries and elevate the human spirit. For me, Vedam Records presents an opportunity to compose music that is therapeutic and necessary - now, more than ever."

Ricky's first project with Vedam Records is his latest studio album, Break Of Dawn. This album explores the ancient Indian musical heritage of the Vedas, using their core principles in every composition. Each song is crafted to uplift and heal listeners. Collaborating with nine top musicians from around the world, Break Of Dawn offers soothing melodies rich with Indian cultural influences, making it ideal for Yoga and Meditation practices.

The album Break Of Dawn is available on all streaming platforms worldwide. The first video of the title track has been released on Vedam Records' official YouTube channel.

Future Releases

Upcoming releases from Vedam Records will adhere to traditional Indian Vedic Wellness Systems (I.V.W.S.), catering to five distinct verticals: Yoga, Meditation, Focus, Sleep, and Chakra Balancing. These releases aim to enhance various aspects of listeners' wellbeing through authentic wellness music rooted in Indian traditions.

Devraj Sanyal, Chairman & CEO of Universal Music Group India & South Asia; SVP Strategy AMEA (Africa, Middle East, Asia), commented on the launch: "With Vedam Records, we are embarking on a transformative journey focused on improving access to authentic wellness music worldwide. We are thrilled to collaborate with Ricky Kej to bring this vision to life."

In summary, Vedam Records aims to pioneer a new era in wellness music by combining India's ancient traditions with contemporary sounds. This initiative promises to create a positive impact through powerful music designed for mental, emotional, and spiritual wellbeing.