Sukriti And Prakriti Kakar Launch 'Saath Tere' In Collaboration With Virgin Music

Mumbai, India - April 17, 2024 - Virgin Music India, a prominent partner for independent artists, labels, and entrepreneurs in the country, is delighted to announce its distribution partnership with the renowned twin singing sensations - Sukriti and Prakriti Kakar for their label SuPra. The duo, known for their captivating hits like 'Kehndi Haan Kehndi Naa' and 'Majnu', is now poised to release multiple singles under this new collaboration. Their first offering, 'Saath Tere', marks the beginning of an exciting phase in their music career.

'Saath Tere' is a soul-stirring track penned and composed by the gifted Abhijay Sharma. It beautifully captures the essence of embarking on a journey with a loved one. The music video features the duo exploring various landscapes, embodying the spirit of adventure and discovery. This track is designed to evoke feelings of wanderlust and the joy of experiencing new places with loved ones.

Reflecting on their new venture, Sukriti and Prakriti expressed their excitement about joining forces with Virgin Music India and launching their label - SuPra. They highlighted that 'Saath Tere' holds a special place in their hearts as it is not only their debut track under their own banner but also a creation inspired by their personal experiences. The song aims to resonate with listeners by reminding them of cherished memories or inspiring new adventures.

Amit Sharma, Country Manager at Virgin Music India, commented on the partnership, emphasizing the company's enthusiasm for supporting Sukriti and Prakriti Kakar in their musical journey. He praised their entrepreneurial spirit and expressed confidence in Virgin Music India's ability to assist them in achieving greater success through global collaborations and strategic marketing initiatives.

Sukriti and Prakriti Kakar's 'Saath Tere' promises to be a melodious treat that encapsulates emotion and melody, inviting fans to join them on this musical odyssey through SuPra. This track is perfect for those who enjoy music while traveling or relaxing with a cup of coffee.