Sneha Khanwalkar Collaborates With Pocket FM For Innovative Crowdsourced Sonic Tune Project

Pocket FM is embarking on a unique journey to redefine its sonic identity through an innovative crowdsourcing project. Collaborating with Bollywood music expert Sneha Khanwalkar, known for her work on "Gangs of Wasseypur" and "Monkey Man," they aim to create the world's first crowdsourced sonic tune. This initiative will draw on the creativity of SoundCake, a community of over 15,000 creators, including singers, musicians, and lyricists.

This project highlights the blend of Bollywood's creative prowess with Pocket FM's global platform, which reaches over 200 million listeners worldwide. Creators from around the globe are invited to submit their original compositions. Khanwalkar will curate the top three selections. The final winner will be chosen by votes from Pocket FM's vast community on social media and the app. Khanwalkar will then refine the winning piece, merging her cinematic expertise with global talent to craft a melody that represents unity and creativity.

"At Pocket FM, our community lies at the core of everything we create. By crowdsourcing our sonic tune, we are empowering our creators and listeners to actively shape our sonic identity. Partnering with SoundCake and the incredible Sneha Khanwalkar combines expertise with passion, resulting in something truly unique. This initiative is more than a branding exercise; it's a movement celebrating creativity, collaboration, and shared ownership," said Vineet Singh, VP - Brand and Communications at Pocket FM.

Sneha Khanwalkar expressed her enthusiasm for this venture by stating that music has a universal appeal that unites people. She emphasized the synergy between Pocket FM's listener-focused approach and SoundCake's talented community. Her excitement about setting new standards in sonic branding through this collaboration is evident.

This pioneering effort not only sets a new standard in sonic branding but also highlights the significance of community involvement in creative processes. It represents a bold move towards democratizing music production by making it a collective effort that mirrors diverse tastes and creativity globally. Anticipation for the final tune is high as it promises to capture the essence of Pocket FM and its audience while ushering in a new era of music creation and sharing in the digital age.