Shefali Shah On Elevating Content Quality In OTT With Dish TV Smart+ Initiative

Dish TV, a prominent DTH provider in India, has recently launched an innovative service named 'Dish TV Smart+' that aims to revolutionize the entertainment experience for its users. By integrating TV and over-the-top (OTT) content, this service offers a seamless blend of entertainment across various screens without incurring additional costs. This initiative marks a significant shift towards personalized viewing experiences, catering to the evolving preferences of viewers.

The 'Dish TV Smart+' service is now accessible to all Dish TV and D2H customers, benefiting both new and existing subscribers. This integration allows users to enjoy a wide range of popular OTT apps along with their existing TV subscription packages. The service is available on multiple platforms including the OTT Super App Watcho, smart devices, set-top boxes, and smart Android STBs. In an effort to enhance the user experience further, Dish TV has also formed partnerships with leading TV and Mobile Original Equipment Manufacturers (OEMs) for a more seamless integration.

At the unveiling of 'Dish TV Smart+' services, acclaimed actress Shefali Shah shared her insights on the evolving entertainment landscape. She emphasized the significance of content quality over the platform and praised the comprehensive entertainment experience offered by bundling services. Shah lauded Dish TV for pioneering this innovative approach to entertainment.

Manoj Dobhal, CEO of Dish TV India Limited, spoke about the launch, highlighting Dish TV's commitment to transforming how viewers consume entertainment. Dobhal outlined the objective of 'Dish TV Smart+' to establish a new standard for immersive and accessible entertainment. He acknowledged the challenges consumers face with the abundance of available options and expressed that 'Dish TV Smart+' seeks to provide a simplified and comprehensive entertainment solution. Dobhal also stressed the continued importance of both traditional television and OTT platforms in the digital era and expressed his confidence that this initiative would bolster their relevance.

This strategic initiative by Dish TV to introduce 'Dish TV Smart+' services is poised to redefine entertainment consumption in India. It promises a smarter, more inclusive viewing experience for its customers, setting a new benchmark in the industry.