Shashwat Sachdev Teams Up With Sunidhi Chauhan For Leta Jaijo Re In Coke Studio Bharat

Coke Studio Bharat proudly presents "Leta Jaijo Re," a musical journey from Rajasthan featuring Shashwat Sachdev, Sunidhi Chauhan, the Manganiyar community, and the Kawa Brass Band. This ensemble of 26 artists revitalises timeless tunes, celebrating Rajasthan's cultural heritage.

The song "Leta Jaijo Re" is a cherished piece of the Manganiyar community. Coke Studio Bharat's version blends two iconic Rajasthani folk songs, honouring the region's rich legacy. This beloved melody captures the playful relationship between a couple and reflects enduring traditions. By preserving its festive spirit, Coke Studio Bharat aims to introduce this cultural gem to a nationwide audience.

Shashwat Sachdev shares his experience while shooting the song: "I am honoured to present Leta Jaijo Re and to work with my childhood hero Sunidhi Chauhan and my musician friends. This song is a beautiful blend of my childhood memories and of Rajasthan's rich musical heritage through contemporary sounds. Our aim was to create something that resonates with audiences today while paying tribute to my own heritage, my journey and timeless traditions of the Manganiyar community and the legacy of Indian music."

The music video for "Leta Jaijo Re" beautifully captures Rajasthan's vibrant spirit and cultural richness. Crafted by National award-winning composer Shashwat Sachdev, the music merges traditional and modern elements for a distinct auditory experience. Sunidhi Chauhan's captivating vocals and dynamic stage presence enthrall the audience. The lively procession by the Kawa Brass Band and compelling performances by the Manganiyars create an audio-visual feast that bridges timelessness with contemporary flair.

Leta Jaijo Re embraces a global soundscape, reinterpreting a traditional song with a contemporary twist in line with Coke Studio Bharat's commitment to cultural storytelling. This reimagined folk song pays homage to the state's traditions while incorporating modern elements. Inspired by Rajasthan's cultural diversity, vibrant costumes, distinctive music, and dance forms, the song's festive theme is vividly brought to life.

Production Excellence

The set design for "Leta Jaijo Re" is adorned with Soof embroidery, terracotta wall hues, frescos, and traditional flooring patterns, enhancing its visual appeal. The video subtly highlights Rajasthan's rich heritage with Rajasthani fabric-based camel art and symbolic handkerchiefs representing tradition within the narrative.

Listeners can enjoy Coke Studio Bharat on all major audio OTT platforms like Spotify, Gaana, Saavn, and Wynk Music. The creation and distribution of the show are expertly managed by UMI in collaboration with Colosceum Media for video production.

Season 2 Innovations

Coke Studio Bharat Season 2 transforms the musical experience by innovating with visual storytelling to captivate audiences. This season celebrates India's rich musical diversity with a Gen Z focus on emotions such as joy, sorrow, and modern life's fast-paced nature.

Led by creative visionary Ankur Tewari, the outstanding team includes acclaimed lyricists Swanand Kirkire and Kausar Munir as well as award-winning sound engineer KJ Singh.

"Leta Jaijo Re" celebrates Rajasthan’s unmatched royalty against a grand haveli backdrop. The energetic spirit of Rajasthan pulsates through this vibrant production.