Shark Tank India Season 4 Welcomes Viraj Bahl As New Judge On The Panel

Sony LIV's popular show, Shark Tank India, is gearing up for its fourth season. This time, the panel of judges will include a new face: Viraj Bahl, the Founder and Managing Director of Veeba (VRB Consumer Products). Known for leading one of India's rapidly expanding FMCG brands, Viraj brings valuable expertise in business growth and innovation to the show.

Viraj expressed his excitement about joining the show, stating, "It is an honor to join the esteemed panel of Shark Tank India 4 on Sony LIV. This platform represents the very essence of innovation and entrepreneurship, showcasing the bold ideas shaping India's future. As the founder of a leading consumer food brand, I understand the intricacies of building a business in this space, and I am eager to offer my insights and guidance to entrepreneurs with a clear vision and a commitment to solving genuine consumer needs. I look forward to identifying businesses that are not only innovative but also scalable, and to helping them navigate the challenges of growth and market expansion. I am excited to contribute to this remarkable initiative and collaborate with the next generation of entrepreneurs."

Joining Viraj on this season's panel are several notable industry leaders. The lineup includes Anupam Mittal from People Group Shaadi.com, Aman Gupta from boAt Lifestyle, Namita Thapar from Emcure Pharmaceuticals, Ritesh Agarwal from OYO, Peyush Bansal from Lenskart, Vineeta Singh from SUGAR Cosmetics, Azhar Iqubal from Inshorts, Varun Dua from ACKO, and Kunal Bahl from Snapdeal and Titan Capital.

The upcoming season promises an array of innovative ideas and intense negotiations. Viewers can expect inspiring stories from entrepreneurs as they present their ventures. The show aims to highlight bold concepts that could shape India's entrepreneurial landscape.

Fans can catch all the action exclusively on Sony LIV starting 6th January 2025. With its engaging format and dynamic panel, Shark Tank India 4 is set to captivate audiences once again.

This season is anticipated to be filled with exciting pitches and valuable insights into entrepreneurship. As always, it will provide a platform for aspiring business owners to showcase their ideas while receiving guidance from experienced industry leaders.