Shankar-Ehsaan-Loy To Mark 30 Years In Music At IIFA Rocks Celebration

Prepare for an unforgettable evening as the renowned musical trio, Shankar-Ehsaan-Loy, graces the stage at SOBHA Realty IIFA Rocks, co-presented by NEXA. Celebrating their 30-year milestone in Indian cinema, this iconic group promises a night filled with electrifying performances, soulful melodies, and memorable moments. Their legendary soundtracks have significantly influenced Bollywood's music scene, and this event will celebrate their contributions with a dazzling mix of music and glamour.

The highly anticipated IIFA Festival 2024 will illuminate Yas Island, Abu Dhabi, from September 27th to 29th. The festival will culminate on Sunday, September 29th, with SOBHA Realty IIFA Rocks. This exclusive, invitation-only event will be hosted by the dynamic duo Siddhant Chaturvedi and Abhishek Banerjee.

Shankar-Ehsaan-Loy shared their enthusiasm: "Embarking on our 30-year journey in Indian cinema, we are exhilarated to take centre stage at IIFA Rocks and celebrate a legacy of music that has resonated deeply with audiences. This landmark event embodies the vibrant fusion of music and cinema, creating an electrifying atmosphere that mirrors the passion and creativity that have defined our journey. IIFA Rocks is where the soul of Indian cinema and music come alive, making it the ideal stage for us to reflect on three decades of memories, growth, and the incredible support we've received. Join us for an unforgettable night of music, glamour, and shared celebration as we mark this monumental occasion and create unforgettable moments together!"

Mr Partho Banerjee, Senior Executive Officer Marketing & Sales at NEXA remarked: "As the NEXA IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA's mission to build lifetime experiences and celebrate excellence in Indian cinema globally."

Sobha Realty is also a key sponsor for both the IIFA Weekend and Rocks events. Ravi Menon from Sobha Group commented: "The collaboration with IIFA is the perfect union of two iconic brands united by a passion for luxury, excellence, and unforgettable experiences. Just as IIFA has redefined cinematic grandeur globally, Sobha has set the benchmark in creating opulent living spaces that exemplify craftsmanship and design. As we enter our second year as Title Sponsor for IIFA Weekend, we celebrate a shared commitment to unparalleled quality and sophistication. Our brand narrative-'the art of the detail'-aligns seamlessly with IIFA's meticulous approach to cinematic excellence."

A Grand Finale

The grand finale of IIFA Rocks promises an exhilarating blend of music, glamour, and star power. It will unite top talents in a dazzling celebration that honours artistry and innovation in Indian cinema. The event will pay tribute to industry trailblazers while highlighting technical brilliance behind the scenes.

SOBHA Realty IIFA Rocks co-presented by NEXA will take place on September 29th.

NEXA is proud to be the presenting sponsor of both the IIFA Awards and co-presenting sponsor of the IIFA Weekend And Rocks events.

Sobha Realty serves as both presenting sponsor for the IIFA Weekend And Rocks events as well as co-presenting sponsor for the IIFA Awards.

This spectacular showcase at Yas Island will create unforgettable moments while celebrating three decades of Shankar-Ehsaan-Loy’s musical journey.