Rose Audio Visuals Unveils Indian Version Of 'Buy It Now' For Local Innovators And Entrepreneurs

Rose Audio Visuals, led by Goldie Behl, is preparing to introduce an Indian version of 'Buy It Now.' Originally created by Studio Lambert, part of All3Media, the show has been successful in the US through Prime Video. Known for its unique format, it provides a stage for inventors and entrepreneurs to present their creations. This adaptation aims to merge innovation with the excitement of seeing local talents succeed.

The Indian version retains the original's core elements: dynamic presentations and a chance for local inventions to gain recognition. It offers a fast-paced setting where Indian innovators can showcase their products. This initiative highlights 'Make in India' products, aiming to make them famous within just 90 seconds.

Mitesh Patel, COO of Rose Audio Visuals, expressed excitement about exploring unscripted formats. He acknowledged India's growing innovation and entrepreneurial spirit. "At Rose Audio Visuals, we've primarily focused on fiction and scripted content, but we see great potential in unscripted formats for Indian audiences. 'Buy It Now' is a step in this direction. We're thrilled to bring this format to our audience at a time when innovation and entrepreneurship are thriving across the country," he stated.

Sabrina Duguet from All3Media International shared her enthusiasm about working with Rose Audio Visuals on this project. She noted the positive reception of the new Prime Video USA edition hosted by JB Smoove. "We are delighted to work with Rose Audio Visual on Studio Lambert's fast-paced entrepreneurial challenge, BUY IT NOW. The new Prime Video USA edition of the show has reinvigorated interest in this positive and dynamic series, and we are confident that Indian platforms and audiences will embrace its energy," Duguet remarked.

Besides this innovative venture, Rose Audio Visuals has ventured into audio storytelling with RosePod and entered the Telugu market through Rose Kanakavalli. These initiatives demonstrate their commitment to providing quality entertainment for Indian audiences. By bringing 'Buy It Now' to India, they aim to engage viewers with content that celebrates creativity and determination.

This collaboration marks a significant moment in Indian television, highlighting the rising interest in entrepreneurial stories. The company's efforts reflect its dedication to exploring new genres and markets while delivering top-notch entertainment.