'Phir Aayi Hasseen Dillruba' Hits #1 On OTT With 10.6M Views

Since its release, 'Phir Aayi Hasseen Dillruba' has been a sensation on the OTT platform, quickly climbing to the top of viewership charts in several countries. According to Ormax Media's latest OTT Viewership Estimates, Colour Yellow Productions' 'Phir Aayi Hasseen Dillruba' is the most viewed streaming original in India. The film has amassed 10.6 million views cumulatively and continues to perform well based on viewership metrics. In its third week (from August 19 to August 25, 2024), this Aanand L Rai production garnered an impressive 3.1 million views as per Ormax reports.

The excitement for 'Phir Aayi Hasseen Dillruba' was evident as it serves as a sequel to 'Haseen Dillruba'. Combining elements of pulp fiction, romance, drama, and thriller, the film delivered everything audiences desired. The prequel 'Haseen Dillruba' was Colour Yellow Productions' first foray into the pulp fiction genre and received rave reviews from viewers. Now, the highly anticipated sequel - 'Phir Aayi Hasseen Dillruba' - is surpassing its predecessor's success, igniting social media discussions and speculation about a potential third installment.

Apart from this success, Aanand L Rai is gearing up for his next production venture 'Nakhrewaalii', which will introduce Ansh Duggal and Pragati Srivastava. Known for bringing small-town stories from the Hindi heartland to the big screen, Rai's production banner continues this legacy with 'Nakhrewaalii', set to release on Valentine's Day 2025. This project is among several others in the pipeline.

In addition to producing 'Nakhrewaalii', Rai will also be returning to directing with his third project featuring Dhanush, titled 'Tere Ishk Mein'. This marks another collaboration between Rai and Dhanush, promising more engaging storytelling from the duo.

'Phir Aayi Hasseen Dillruba' has not only captivated audiences but also sparked conversations about future installments. Its blend of genres has proven successful once again for Colour Yellow Productions.