'Very Demure, Very Mindful': The Rise Of Jools Lebron And Her Viral Trend
Meet Demure Trend Creator Jools Lebron: 'Very demure, very mindful... cutesy'... if you haven't heard about this before, you might be living under a rock! The viral 'demure' trend has taken over the world by storm and is trending all over the internet. But what is 'very demure, very mindful' trend? For those who are out of the loop, we bring you the coop about the latest viral trend and the face behind it. Read on...
Earlier this month, Jools Lebron took to her TikTok account and shared a video og her elaborating her approach on how to look 'demure' and 'mindful' at your work. Little did she know that she would become an overnight sensation over the Gen-Z slang. The video has gotten over 2 lakh likes on Instagram and over 2 million likes on TikTok.

First things first... what does 'demure' mean? Well, the term is all over the internet now. It's catchphrase that means being 'mindful', 'modest', 'considerate' and most importantly, not doing too much. It all started when Jools Lebron, a beauty influencer, shared a TikTok video of her, showing off her makeup skills and outfit on how to nail the everyday look at work.
Check out the viral video below:
"You see how I do my makeup for work? Very demure. Very mindful," she is heard saying in her video. Ever since then, several meme pages, including Hollywood stars, have hopped onto the viral 'demure' trend and how.
Back in March 2023, the transgender influencer Jools Lebron got candid and shared her journey of coming out of the closet in one of her videos. In addition to her 'demure' videos, she also creates makeup tutorials and GRWM (get ready with me) videos on TikTok and Instagram. Before becoming an internet sensation, she has also collaborated with the iconic makeup guru Patrick Starr for a beauty campaign.
Jools Lebron Instagram Id, Makeup Videos & More
Currently, she has over 109k followers on Insta and nearly 2 million followers on TikTok. In one of her videos, she also spoke about her love for American Girl dolls. Apparently, she has a custom-made Beyonce one and even transformed one to look like Joe Jonas.
The term "demure" has become synonymous with being modest yet stylish online. This trend encourages people to be considerate in their appearance without going overboard. Jools Lebron's initial video showcased this perfectly by highlighting simple yet effective makeup techniques suitable for daily wear.
Jools Lebron's rise to fame was swift after sharing her unique take on looking "demure" for work settings. Her content resonated widely across social media platforms like TikTok and Instagram where millions engaged with her posts.
Her influence extends beyond just makeup tips; Jools often shares personal stories that inspire many of her followers. Her openness about her experiences as a transgender woman adds depth to her content making it relatable for many viewers.
The "demure" trend isn't just about looks; it's about embracing a mindful approach to everyday life. This concept has struck a chord with many who appreciate its focus on simplicity and thoughtfulness in personal presentation.
The impact of Jools Lebron's content is evident from the massive engagement it receives online. Her ability to connect with audiences through relatable themes like modesty and mindfulness sets her apart in the crowded space of social media influencers.
This viral trend continues to grow as more people adopt its principles into their daily routines inspired by Jools Lebron's original vision of being "very demure" and "very mindful".