Josh Collaborates With The Soul Local Music Festival To Celebrate Kolkata's Rich Cultural Heritage

Josh, a leading short-video platform in India, joined forces with The Soul Local (TSL) to celebrate music and culture in Kolkata. This collaboration marks their second consecutive partnership, following a successful event at TSL 4 in December 2022.

The fifth edition of TSL took place on January 18 and 19 at the Aquatica Grounds. It attracted over 14,000 attendees over two days. Josh served as the online partner, supporting TSL's mission to highlight Kolkata's rich cultural heritage.

The festival showcased an impressive array of artists such as Arko Mukhaerjee, Lakkhichhara, Mame Khan, Seedhe Maut, and Papon. Josh creators had exclusive access to the event, allowing them to capture and share their experiences with their audience.

Aparna Reddy, a well-known creator on Josh, expressed her excitement about participating in TSL. "I'm so grateful to Josh for giving me the opportunity to experience TSL," she said. "The energy of the festival was infectious, and I loved capturing and sharing it with my followers."

Josh is committed to empowering its creators by providing platforms that showcase talent. The partnership with TSL offered creators a chance to engage with Kolkata's vibrant culture firsthand.

The success of TSL 5 highlights how music and culture can unite people. Josh is proud of its ongoing collaboration with TSL and anticipates more partnerships in the future.