John Abraham And Ranbir Kapoor Back ISL's 'Agla Hero Kaun?' To Spotlight Football In India

The Indian Super League (ISL) is preparing for its 11th season, aiming to reignite India's passion for football. Cricket often overshadows other sports in the country, but this season's campaign, "Agla Hero Kaun?" led by football icons Sunil Chhetri and Bhaichung Bhutia, seeks to change that. The initiative aims to find the next generation of football stars while tapping into the emotional connection fans have with the sport.

Launched in 2014, the ISL has become a key event in India's sporting calendar, drawing millions of viewers each year. This season's campaign arrives at a crucial time, focusing on rekindling the love for football, especially in regions where the sport holds cultural significance. Football in India is more than just a game; it represents community pride and aspirations.

The "Agla Hero Kaun?" campaign features an impressive lineup of celebrities in its television commercial (TVC). Cricket legend Ravi Shastri, fast bowler Jaspreet Bumrah, shooter Manu Bhaker, badminton star PV Sindhu, and Bollywood actors John Abraham and Ranbir Kapoor are among the notable names participating. This 360° integrated marketing strategy aims to capture the attention of a wide audience.

"Winning the creative mandate of ISL 2024 is really exciting for us as Creativeland Asia champions creating campaigns and building brands of the scale of Indian Super League. We are looking forward in collaborating with our marketing partners in making football as famous and watched sport in India as cricket is. It will be an integrated campaign and hopefully one of the most talked about ones of 2024," says Azazul Haque, Group Chief Creative Officer at Creativeland Asia.

The ISL's dedication to nurturing local talent and building a loyal fanbase aims to reshape Indian football. This season brings not only high-stakes matches but also the potential for football to create a lasting legacy in a country where its popularity has been steadily growing. The league hopes to unite communities and foster a sense of belonging through the power of football.

Football has shown its ability globally to bridge divides and bring people together. The ISL's efforts this season could significantly impact how football is perceived and followed in India. By focusing on local talent and engaging fans emotionally, the league aims to build a stronger connection with its audience.

This season's campaign is not just about finding new talent but also about reigniting the passion for football among Indian fans. With cricket dominating the sports scene, initiatives like "Agla Hero Kaun?" are essential for promoting other sports. The involvement of celebrities from various fields adds an extra layer of appeal to the campaign.

The ISL continues to grow each year, attracting more viewers and increasing its influence on Indian sports culture. As it enters its 11th edition, the league remains committed to elevating football's status in India and inspiring future generations of players.

Watch the video here: Indian Football ka #AglaHeroKaun ⚽???? | ISL 2024-25