Jackie Shroff Becomes Brand Ambassador For ALT Environmental Film Festival To Promote Climate Awareness

Jackie Shroff has been chosen as the brand ambassador for the All Living Things Environmental Film Festival (ALT EFF), which will run from November 22 to December 8, 2024. Shroff joins a group of film personalities and production houses, including Eternal Sunshine Productions, actress Shriya Pilgaonkar, filmmaker Richie Mehta, Padma Shri Award-winner Suresh Wadkar, and wildlife filmmaker Gautam Pandey. ALT EFF aims to raise climate awareness through cinema's emotional impact, aligning with Shroff's dedication to environmental causes.

Currently enjoying success in his role as Omar Hafeez in 'Singham Again', Jackie Shroff is also preparing for his next film 'Baby John'. In this upcoming release, he plays Babbar Sher. The first look of the film has already intrigued audiences. The movie features Varun Dhawan, Keerthy Suresh, and Wamiqa Gabbi and is set to hit theatres on December 25, 2024.

Jackie Shroff expressed his excitement about being named the brand ambassador for ALT EFF. He stated, "I am delighted to be appointed as the brand ambassador of ALT EFF, and add value to its mindful aim of working towards transformative climate action. I believe that films are one of the powerful ways that bring people together, and what better than our very own films to inspire the next generation to take charge for a better tomorrow! ALT EFF is more than a film festival, it's a massive collaboration of all of us working towards a greener tomorrow, and I am more than eager to witness the enthusiasm and the unity!"

The festival will feature red carpet events, cinema screenings, community discussions on climate action, an award ceremony, and more. These activities aim to foster dialogue and engagement around environmental issues.

Shroff's involvement with ALT EFF underscores his commitment to using cinema as a tool for social change. His participation highlights the festival's mission to inspire collective action for a sustainable future through storytelling.