IIFA Awards 2024 To Illuminate Abu Dhabi With Star-Studded Showcase

IIFA Awards 2024: Under the esteemed patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance & Coexistence, the International Indian Film Academy (IIFA) Awards will return for a third showcase at Yas Island Abu Dhabi. This event, scheduled from September 27th to 29th, 2024, will be held at the iconic Etihad Arena. The IIFA Festival is organised in collaboration with the Department of Culture and Tourism - Abu Dhabi and Miral.

The IIFA Festival 2024 will feature several iconic events:

September 27: NEXA IIFA Utsavam Awards

September 28: NEXA IIFA Awards co-presented by Sobha

September 29: Sobha IIFA Rocks co-presented by NEXA

The festival kicked off with a dazzling press conference in India featuring Shah Rukh Khan and Karan Johar. They will host the NEXA IIFA Awards co-presented by Sobha Realty at Yas Island's Etihad Arena. Joining them are Siddhant Chaturvedi and Abhishek Banerjee, who will host IIFA Rocks 2024. Telugu and Hindi cinema star Rana Daggubati also attended the press conference.

Mr Partho Banerjee, Senior Executive Officer Marketing & Sales at NEXA, commented on their partnership: "As the NEXA IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA's mission to build lifetime experiences and celebrate excellence in Indian cinema globally."

The three-day extravaganza promises to bring together the finest talents from Indian cinema across five industries. The festivities begin on September 27th with the IIFA Utsavam Awards celebrating South Indian cinema. The excitement continues on September 28th with the prestigious IIFA Awards. The festival concludes on September 29th with the exclusive IIFA Rocks event.

Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty expressed his excitement about their partnership: "IIFA has always been a shining example of cinematic excellence, bringing people together from across the globe-much like how Sobha Realty creates homes that resonate with the global Indian community. We're thrilled to continue the journey with Sobha Realty IIFA Weekend and Rocks at Yas Island, Abu Dhabi, and are eager to be part of another remarkable event that showcases creativity and excellence on the world stage."

Partnerships Enhancing the Event

Mr Andre Timmins, Founder/Director of IIFA stated: "As we approach IIFA's Silver Jubilee in 2025, we're thrilled to announce the biggest and most spectacular IIFA Festival yet, set for September 27-29 at Yas Island. This year's IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island's unmatched hospitality and breath-taking backdrop as a premier international destination."

Taghrid AlSaeed from Miral added: "We are proud to welcome the world's biggest celebration of Indian film for a historic third time to Yas Island. This year's IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and vibrant culture with the welcome of IIFA Utsavam to the Island for the first time."

Global Impact and Hospitality

H.E. Nouf Mohamed Al-Bushlaibi from DCT Abu Dhabi remarked: "We are delighted that Abu Dhabi will host the International Indian Film Academy Awards for an unprecedented third consecutive year. As a city steeped in culture and creativity, this continued partnership highlights Abu Dhabi's reputation as a leading destination for global events."

Nader Halim from Hilton Abu Dhabi Yas Island commented: "As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and music."

Industry Support for Cinematic Brilliance

Nabila from NABILA shared her thoughts: "The team at NABILA is thrilled to return to IIFA for the fourth time, styling and energizing this star-studded event at magical YAS Island. With our backstage powered by ZERO Makeup - a brainchild of NABILA that is specially designed for brown skin - we are fully prepared for this exciting journey."

Mr Ashish Sehgal from Zee Entertainment expressed his excitement about their association: "ZEE is thrilled to bring the magic of the IIFA to millions of households across the globe and celebrate the brilliance of Indian Cinema and its talented artists."

A Grand Finale Awaits

The festival promises an unforgettable experience featuring performances by Bollywood stars alongside passionate fans in Abu Dhabi. Mr Praveen Sharma from Maisour & Meteora Group said: "We are absolutely thrilled to partner with International Indian Film Academy (IIFA) Awards as Investment Partners."

This year's event aims to foster meaningful connections while offering unique networking opportunities. Mr Nishant Pitti from EaseMyTrip added: "EaseMyTrip is excited to be official travel partner for world's grandest celebration at IIFA Awards." The festival sets stage for an extraordinary journey towards its Silver Jubilee in 2025.