Ghaziabad Mother Turns Youth Icon With Her Motivational Videos On Josh

Meet Ghaziabad's Ruku Saini, a full-time mother in her 40s, who never imagined she could appeal to the masses. To her surprise, she has become a youth favourite on short video platforms. Today, Ruku even earns money for motivating youngsters through her content.

Growing up in a small town in Uttar Pradesh, Ruku got married in her early 20s and became a full-time mother soon after. Her content creation journey began with a modest aspiration to share her voice and inspire positivity, rooted in cultural values and traditions. Her small-town roots instilled a profound love for her heritage and the richness of Bharat.

Despite being a full-time mom and receiving no support from her immediate family, Ruku started her journey as a singer on an app, where she built a small following. Unfortunately, her Facebook page was hacked, and she lost all her followers. That did not deter her, as she persisted with her ambition.

She used her real-life experiences and started sharing them. From being a bride in her early 20s to being a mom in her late 20s, she opened up to her audience about how she overcame the problems she faced. Surprisingly, she attracted a younger crowd who found her content motivational. Her comments section is full of teens appreciating her for the content she creates where she talks about 'How not to get distracted' and 'How to stay strong'.

Reflecting on her content, Ruku says, "Timeless wisdom passed down through generations deeply influences my journey in the world of content creation." Each video radiates Ruku's infectious positivity and real-life experiences. Like this video where she shares her wisdom on overcoming failures and staying strong; or this video where she shows how to remain calm and not get distracted.

Today, Ruku stands tall as a creator, with her biggest fan following on the short video platform Josh. With 250 million monthly active users, at least 40% of whom reside in non-metro areas of India, Josh is becoming a hotspot for creators like Ruku.

In fact, Ruku's popular videos have now enabled her to earn money on Josh. This is not via the typical method of brand sponsorships that most influencers on short video platforms use but via a unique program. Josh has a program named Creator Pro, which is designed to pay creators for any video which causes high engagement on the platform.

This is unlike most platforms, which are remunerative only for creators who have millions of followers or who create videos for metro or top-tier audiences. As Ruku explains, "Financially, Josh is helping me now stand on my own. Initially, I was unaware of Creator Pro but I'm now earning income while staying true to my passion."

From her early lip-sync videos to her transition into a motivational creator, Ruku's evolution reflects her adaptability, drawing inspiration from the stories and struggles of ordinary Indians.

Check out all of Ruku's content at: https://share.myjosh.in/profile/f23c20d4-42c7-4148-b1af-64aa53adaa72?utm_source=DH-MoreFromPub&utm_medium=DH-app&utm_campaign=DH