Auron Mein Kahan Dum Tha Postponement Welcomed By Film Industry

The trailer release of "Auron Mein Kahan Dum Tha" has sparked significant interest and excitement among audiences and industry insiders. Each song from the movie has quickly become a favourite, topping trending charts and captivating listeners. Directed by Neeraj Pandey with music by Oscar-winning MM Kreem, and featuring Ajay Devgn and Tabu, the film promises to be a cinematic masterpiece.

Despite initial disappointment over the delay, distributors and exhibitors have praised the decision to postpone the release from July 5th. They believe this strategic move will ultimately benefit both the film and exhibition centres.

Kamal Gianchandani, CEO of PVR INOX Pictures, commented, "'Auron Mein Kahan Dum Tha' is one of the most keenly awaited films of this year. Decision to shift its release date is a positive move, keeping the overall interest of the film industry in mind. The box office is on a massive uptrend and exhibitors across the country are looking forward to the film's release."

Pankaj Jaisinh from UFO Moviez remarked, "With movies performing well and getting audiences back to theatres, exhibitors already had their hands full. Thankfully, stakeholders led by NH Studioz and Friday Filmworks took a tough but good decision to shift the release date. This ensures proper showcasing in future while existing movies are fully exploited."

Devang Sampat, Managing Director of Cinepolis India, added, "Compliments to the producers of 'Auron Mein Kahan Dum Tha' for pushing the release! The move benefits exhibitors and audiences as it's a big film deserving a big release without sharing screens with another film."

Ashish Pandey from Max stated, "We applaud the makers for their strategic business decision to push the release date ahead. This sensible move demonstrates their commitment to delivering high-quality cinematic experiences while ensuring audiences can fully enjoy this highly anticipated film."

Exhibitors' Perspectives

Satadeep Saha of SSR Cinemas Pvt Ltd commented, "Postponing our movie is positive as Kalki and Munjya are doing fantastic. We wanted better showcasing in theatres for 'Auron Mein Kahan Dum Tha'. The trailer has created good awareness among audiences; we are excited for its release."

Akkshay Rathie from CP Berar Exhibitor shared his thoughts: "The postponement from July 5th is pragmatic. It benefits an exhibition sector suffering losses over six months. Every significant movie needs breathing space for optimal monetization. Ajay Devgn's star power ensures we don't miss out on opportunities."

Further Comments

Sakshi Mehra from Delhi IP Sigra noted: "Postponing 'Auron Mein Kahan Dum Tha' is pragmatic considering Kalki's collections. Show-sharing with other releases would not favour 'Auron Mein Kahan Dum Tha'. This mature decision ensures proper showcasing."

Divas Gupta of Novelty Cinema commented: "Delaying AMKDT's release is a good decision. The cinema industry hasn't been doing well for six months; this bold move avoids show splits with current movies like Kalki, helping exhibitors secure more footfalls."

Anticipation Builds

The anticipation for "Auron Mein Kahan Dum Tha" continues to build as industry professionals look forward to its new release date. The film promises an exceptional cinematic experience.

Raj Talda from Hyderabad remarked: "Postponing 'Auron Mein Kahan Dum Tha' was wise due to Kalki's recent success at the box office. Sequencing releases like this benefits both exhibitors and audiences."

Film Details

'Auron Mein Kahan Dum Tha' spans 23 years between 2000 and 2023 as a musical romantic drama. The soundtrack is composed by Oscar-winning M.M. Keeravani and features stars like Jimmy Shergill, Saiee Manjrekar, and Shantanu Maheshwari.

NH Studios presents this Friday Filmworks Production produced by Narendra Hirawat, Kumar Mangat Pathak (Panorama Studios), Sangeeta Ahir & Shital Bhatia. The new release date will be announced soon.