DZRT Launches Its First Flagship Store In Riyadh Boulevard City During Riyadh Season 2024

DZRT has launched its first retail store in Saudi Arabia, located at Boulevard City. This event coincides with the start of Riyadh Season, marking an important step in expanding the brand's presence in the Kingdom. The store opening follows DZRT's main sponsorship agreement with the General Entertainment Authority for Riyadh Season 2024.

The new store aims to cater to the increasing demand from smokers seeking less harmful alternatives. It offers a complete range of DZRT's popular flavours, previously available only online and through select authorised resellers. Visitors can purchase products and learn about the brand's mission and product range.

DZRT is the first Saudi brand to produce nicotine pouches locally, providing a less harmful option for smokers. These pouches are made from pharma-grade nicotine and high-quality ingredients, offering a tobacco-free solution. The store aims to strengthen DZRT's presence at major events and directly reach individuals looking to quit smoking.

In addition to selling products, DZRT's flagship store supports visitors in quitting smoking. Customers can share or hear testimonials on successfully quitting using DZRT products. They can also participate in the "Clear the Air" campaign, launched earlier this year, which seeks to engage individuals and organisations towards a smoke-free Arabia.

Commenting on the launch, Tolga Sezer, CEO of Badael, said: "The launch of DZRT's first store in Saudi Arabia during Riyadh Season 2024, which we sponsor, is another key step in our mission to help one million smokers quit by 2028. The store enhances our online presence and increases user awareness about the product and the smoking cessation journey."

Commitment to Quality and Economic Growth

DZRT products are manufactured in Saudi Arabia by Badael, adhering to high quality and safety standards aligned with global best practices. This contributes to creating economic opportunities and generating jobs that support the local economy. Recently, a second production line was launched to meet rising demand.

The opening of this retail outlet not only boosts DZRT's visibility but also aligns with Vision 2030 objectives by improving life quality in Saudi Arabia. By offering effective smoking alternatives, DZRT continues its commitment to enhancing public health across the Kingdom.

With inputs from SPA