Boman Irani Unveils The Behind-The-Scenes Magic Of His Creative House 'Irani Movietone'

Boman Irani, a renowned actor and filmmaker, is all set to make his directorial debut with 'The Mehta Boys'. However, not many are aware that he has also been the creative force behind numerous popular and strategic ad campaigns over the years. These campaigns have been developed and produced under his home banner, Irani Movietone.

Established in January 2019 by Boman Irani, along with co-founders Danesh Irani and Kayoze Irani, the creative house has been operating for the last five years as a leading advertising and production company. Irani Movietone specialises in crafting extraordinary ad campaigns for esteemed brands across various sectors, including beauty, skincare, beverages, food, and more. Boman Irani excels in serving as a strategist and storyteller through his production house.

Boman Irani recently shared how Irani Movietone is the perfect partner for any brand that wishes to excel in branding and take their brand places. He wrote, "You never noticed that. Did you? We're Irani Movietone. A #CreativeHouse run by a team of passionate storytellers who turn your briefs into unique advertising campaigns. From developing strategies to crafting stories with purpose. We can take your brand places."

Take a look:

In his directorial debut, 'The Mehta Boys', Boman Irani stars alongside Avinash Tiwary and Shreya Chaudhary. He has not only directed but also co-written the screenplay with Oscar-winning writer Alex Dinelaris for this film. It's produced by Irani Movietone and Chalkboard Entertainment.