Ayushmann Khurrana Named Brand Ambassador For FICCI Frames 2025

India's global convention FICCI Frames marks a significant milestone this year as it celebrates its 25th anniversary. At the heart of this grand celebration is Bollywood sensation Ayushmann Khurrana, who has been named the brand ambassador for the event.

The convention, renowned for its annual gatherings in Mumbai, serves as a melting pot of ideas, fostering discussions on the latest trends, technological advancements, and challenges within the entertainment industry.

Participants range from influential figures and policy makers to creative professionals from across the globe. The diverse agenda includes keynote speeches, one-on-one business meetings, workshops, and awards ceremonies, such as the Best Animated FRAMES Awards (BAF), making it a comprehensive platform for industry networking and innovation.

This year’s theme, 'RISE: Redefining Innovation, Sustainability, and Excellence,’ encapsulates FICCI Frames' commitment to steering the media and entertainment industry towards new heights through innovation and creativity.

The theme reflects the convention's role in reshaping narratives and driving sustainable growth within the sector. Khurrana's engagement as a brand ambassador reinforces the event's significance in bridging the gap between industry leaders and emerging talents.

The event has historically attracted a roster of notable personalities, including Hollywood celebrities, industry tycoons, and media moguls such as Hugh Jackman, James Murdoch, and Gary Knell. From the Bollywood sphere, giants like Shahrukh Khan and Amitabh Bachchan have also delivered influential addresses, underlining the convention's prestige and its impact on global entertainment dialogues.

Kevin Vaz, Chair of the FICCI Media and Entertainment Committee, expressed his enthusiasm for this landmark edition of the convention. "The silver jubilee edition of FICCI FRAMES is a celebration of 25 years of excellence and a tribute to the legacy we have built-in shaping India's Media & Entertainment industry," he stated.

He further highlighted Khurrana's embodiment of FICCI Frames' values through his journey of creativity, innovation, and his deep connection with audiences. Vaz's statement underscores the expectation that Khurrana's involvement will inspire future storytellers and innovators in the industry.

Ayushmann Khurrana shared his honor in becoming the first Brand Ambassador for FICCI Frames. "It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year," Khurrana remarked. He reflected on his personal journey from dreaming in Chandigarh to becoming an integral part of India’s cultural narrative, emphasizing his commitment to championing innovation and excellence within the industry.

The convention has not only been a platform for celebrating achievements but also for setting the stage for future advancements. The 25th edition promises to delve into the realms of artificial intelligence, digital content creation, virtual reality, and the metaverse, alongside traditional media discussions.

This forward-looking focus ensures that FICCI Frames remains at the forefront of industry innovation, adapting to the rapidly changing landscape of media and entertainment.