Ayushmann Khurrana Appointed Brand Ambassador For FICCI Frames' 25th Anniversary Celebration

FICCI Frames, a leading media and entertainment convention in India, is marking its 25th anniversary. Bollywood actor Ayushmann Khurrana has been named the brand ambassador for this milestone event. The theme for this year is 'RISE: Redefining Innovation, Sustainability, and Excellence,' highlighting the convention's role in shaping industry narratives and fostering creativity.

The annual event in Mumbai gathers influential figures from around the globe. It serves as a platform for discussing emerging trends, technologies, and challenges in entertainment. The event features keynote speeches, B2B meetings, masterclasses, policy roundtables, awards, exhibitions, and cultural evenings.

FICCI Frames has hosted notable global personalities like Hugh Jackman and James Murdoch. Other distinguished guests include Charles H. Rivkin of MPAA and Gary Knell of National Geographic Partners. Indian luminaries such as Mukesh Ambani and Azim Premji have also addressed the convention.

Bollywood icons like Shahrukh Khan and Aishwarya Rai Bachchan have graced past events. The presence of such figures underscores the convention's significance in uniting leaders and creative talents from various sectors.

Ayushmann Khurrana expressed his excitement about being the first Brand Ambassador for FICCI Frames during its silver jubilee year. "It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year," he said. He aims to work with FICCI to promote innovation and excellence in the industry.

Kevin Vaz, Chair of FICCI Media and Entertainment Committee, praised Khurrana's journey. "Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of FICCI FRAMES," Vaz stated.

A Legacy of Leadership

The leadership history of FICCI Frames includes legends like Yash Chopra as former chairperson. Currently led by Kevin Vaz from Viacom 18, it is co-chaired by Sandhya Devanathan from Meta India and Arjun Nohwar from Warner Bros. Discovery.

This year's edition will focus on new-age technologies like AI and virtual reality alongside traditional media topics. With Ayushmann Khurrana's involvement, the event promises to blend star power with industry innovation.

The 25th anniversary of FICCI Frames is set to be a grand celebration of media excellence. It aims to inspire future generations while maintaining global relevance through its diverse offerings.