Shaffra Debuts AI Trainer For Customizable Virtual Workforce Solutions

Shaffra, a deep tech company based in the Middle East, has introduced its AI Trainer, powered by proprietary Large Action Models (LAM) technology. This innovation enables AI avatars to perform various tasks with precision and productivity, eliminating the need for human intervention. The AI Trainer allows companies to personalise these avatars to reflect their specific cultural and operational needs.

AI is projected to contribute $320 billion to the region's economy. Shaffra's AI Trainer is a valuable addition to its portfolio, enabling the creation of AI personas that can serve as customer service agents, HR assistants, or data analysts. These AI characters can handle tasks like recruiting, customer queries, or data interpretation with high accuracy.

Governments across the Gulf Cooperation Council (GCC) are investing heavily in AI. The UAE's National Artificial Intelligence Strategy 2031 aims to integrate AI into critical sectors such as transportation and health. Saudi Arabia's National Strategy for Data and AI targets training 20,000 specialists and attracting $20 billion in investments to support its Vision 2030 goals. Oman has committed $39 million for AI projects by 2025.

Marc Wehbi, co-founder and Chief Technology Officer (CTO) of Shaffra, stated: "The Gulf region is experiencing a significant shift towards an AI-powered workforce. At Shaffra, we believe that AI is a catalyst for progress, empowering enterprises to elevate their performance and stay ahead in an increasingly competitive environment."

Wehbi added that 64% of businesses believe AI will help increase overall productivity. "The AI Trainer is a strategic response to evolving market conditions and customer demands, taking business efficiency to the next level," he said.

Versatility Across Sectors

The AI Trainer is effective across various sectors. In human resources, it can automate recruiting, onboarding, and psychometric testing, reducing administrative overhead. In sales and marketing, it automates lead generation and follow-ups, allowing sales teams to focus on strategic engagements.

In healthcare, it manages patient appointments and provides routine health information, improving patient care and reducing staff workload. The banking and finance sectors can streamline financial transactions and reporting through the AI Trainer. In education, it supports personalised learning experiences and content management.

Backing and Future Prospects

Shaffra is backed by Saudi Telecom Company (STC), Flat6Labs, and other prominent investors. The company has seven patent registrations currently in progress. The introduction of the AI Trainer has already sparked interest among Shaffra’s users and industry leaders.