New Master’s Programme In Innovation Design Management Offered By Europe University Dubai

The University of Europe for Applied Sciences in Dubai, marking its presence as the first German University in the UAE, has introduced its second Master's program in design, named the Innovation Design Management program. Slated to begin next fall, this program will be spearheaded by Prof. Dahlia Mahmoud in Dubai, with support from a team of esteemed faculty from the university's design departments in Germany.

In an era where businesses are constantly evolving, the new Master's program aims to bridge the gap between design and business, catering to the demand for multidisciplinary talents. This program is meticulously designed to meet the needs of companies seeking managers who not only understand the importance of design in business decisions but also can integrate creative thinking and an artistic mindset into business strategies. These skills are seen as strategic assets that drive innovation, deliver sustainable benefits to consumers, and transform the organization and vision of companies.

The Innovation Design Management program offers an integrated curriculum that combines design, business, and technology strategies. It allows students to engage in intensive project activities, working alongside industry leaders and enterprises tackling daily challenges. This hands-on approach ensures students are well-prepared to contribute to innovative solutions in the business world.

One of the standout features of this program is the highly acclaimed "Design in Crisis" module. This module, which is compulsory for students in the Visual & Experience Design master's program and elective for those in the Innovation Design Management program, equips students to create impactful designs during crises. It emphasizes the importance of understanding the target audience, selecting appropriate mediums and styles for communication, and developing strategies that resonate with the intended audience. Through collaborations with prestigious German organizations, students gain real-world experience and learn to navigate critical situations effectively.

Professor Dahlia Mahmoud, leading the program, highlighted its unique focus on blending business and human-centered design disciplines. She stated, "The masters of innovative design management is designed to equip managers with innovative problem-solving skills. The program blends business and human-centered design disciplines seamlessly and aims to create strategies and messaging that resonates with target audience. This interdisciplinary approach is essential in today's dynamic business environment, where continuous innovation is crucial for success, particularly in navigating technological advancements and addressing urgent issues on regular basis.

"The curriculum also emphasizes social and ecological responsibility, preparing graduates to influence societal changes positively. Amid global crises, such as climate change, the program trains students to communicate effectively through visual and written designs, fostering innovation and driving societal progress.

Offering flexible scheduling options to accommodate working professionals, the program's classes are scheduled for Wednesdays, Thursdays, Friday afternoons, and Saturdays. This allows individuals to advance their careers while pursuing further education.This initiative by the University of Europe for Applied Sciences in Dubai not only provides an opportunity for aspiring managers to enhance their skills but also plays a vital role in preparing them to tackle the challenges of the modern business world. As such, the Innovation Design Management program is poised to produce graduates capable of implementing innovative management strategies and impactful designs, thereby contributing to positive societal change.