UAB Partners With Lune To Enhance Mobile Banking With AI-Driven Personalisation

United Arab Bank (UAB) has formed a strategic alliance with Lune, a fintech company based in the UAE. Lune specialises in AI-driven transaction enrichment and financial data analytics. This partnership aims to elevate UAB's mobile banking experience by offering smarter, data-driven, and highly personalised customer journeys. This move further establishes the bank as both innovative and customer-focused.

The collaboration will utilise Lune's technology to transform raw transaction data into valuable financial insights. This will be achieved through an easy-to-use interface, empowering customers with greater transparency and informed financial decision-making. The solution will also enhance digital engagement by providing personalised recommendations, contextual offers, and advanced financial planning features through conversational digital interfaces.

Emre Yalcin, Head of Retail Banking at UAB, expressed confidence in the partnership with Lune. "While the underlying technologies have existed for some time, we at UAB were not entirely convinced about the maturity of the outcomes—until now. Partnering with Lune, a homegrown fintech with deep expertise in the UAE’s payment ecosystem and cutting-edge technologies, gives us confidence in delivering the enriched digital experience our customers expect. This partnership enables us to offer context-rich financial insights, unlocking new opportunities for customer engagement, operational efficiency, and long-term growth."

The signing ceremony was attended by key figures from both organisations. Emre Yalcin represented UAB while Helal Tariq Lootah and Alexandre Soued, Co-Founders and Co-CEOs of Lune, were present alongside senior executives from both parties.

Helal Tariq Lootah of Lune shared his enthusiasm about working with UAB. "We’re delighted to be working with United Arab Bank. This collaboration reflects our shared commitment to innovation, customer empowerment, and building a stronger, data-driven financial future. Together, we look forward to delivering meaningful impact and value to the market."

This partnership is set to drive intelligent digital engagement at UAB by integrating advanced features into their mobile banking platform. Customers can expect more tailored experiences that align closely with their individual needs.

The collaboration between UAB and Lune marks a significant step towards enhancing customer engagement through technology-driven solutions. By leveraging AI capabilities for transaction enrichment and analytics, both companies aim to provide a more personalised banking experience.

With inputs from WAM