Rarest Coffees To Be Auctioned For The First Time At World Of Coffee Dubai 2025 Event
Coffee enthusiasts and industry experts are set to gather in Dubai this February for the World of Coffee (WOC) Dubai 2025 event. A key attraction will be the inaugural DMCC Specialty Coffee Auction, featuring some of the world's rarest coffee beans. This auction, a result of a strategic partnership between WOC Dubai and DMCC, will allow global buyers to bid on around 20 exclusive lots of specialty-grade coffee beans, either in person or online.
Specialty coffee is defined as coffee scoring 80 points or higher on the Specialty Coffee Association's 100-point scale. The beans up for auction will score 92 and above. Prices for high-rated coffees are climbing, with a recent record set when Elida Geisha Natural Torre from Lamastus Family Estate sold for $10,013 per kilogramme earlier this year.

Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, stated, "The inaugural Dubai Coffee Auction by DMCC in 2025 is a testament to our role in shaping the future of one of the world’s most traded commodities. By showcasing some of the rarest and finest coffees, this event not only has the potential to set new record prices for specialty coffee but reinforces Dubai’s position as a leading hub in the global coffee trade."
The Middle East's largest coffee trade show, WOC Dubai 2025, will run from February 10-12 at the Dubai World Trade Centre. It is expected to draw over 13,500 visitors and more than 400 international exhibitors. As the MENA coffee market approaches an estimated value of $11.5 billion by 2025, WOC Dubai arrives at a crucial time for the industry.
Khalid Al Hammadi, Senior Vice President of DXB LIVE, commented on Dubai's growing importance in the coffee trade: "World of Coffee Dubai provides an essential platform for the industry, connecting coffee professionals, enthusiasts, and businesses from around the world." The auction highlights how central Dubai is becoming as a hub for innovation and collaboration in the global coffee industry.
The coffee sector has seen significant growth in value and demand recently. Prices have reached a 47-year high due to increasing global demand—especially in Asia—and supply issues caused by weather challenges in major producing countries like Brazil and Vietnam. These factors highlight why events like the DMCC Specialty Coffee Auction are vital for connecting industry leaders and exploring emerging trends.
Among the world's rarest coffees are Black Ivory from Thailand and Kopi Luwak from Indonesia. Black Ivory can sell for about $1,500 per kilogramme while Kopi Luwak can reach up to $1,200 per kilogramme. These unique varieties exemplify the premium nature of specialty coffees that attract collectors and connoisseurs worldwide.
With inputs from WAM