Abu Dhabi Public Health Centre Launches Breast Cancer Campaign To Promote Health Screenings

The Abu Dhabi Public Health Centre (ADPHC) has launched a new initiative focusing on breast cancer under the theme "Check What Really Matters." This campaign aims to shift the focus from mere awareness to actionable steps. Despite high awareness levels, many women in Abu Dhabi still delay screenings due to fear and uncertainty. The campaign uses relatable scenarios to encourage women to prioritise their health checks.

Breast cancer is one of the most prevalent cancers among women in the UAE. However, early detection significantly boosts survival rates, exceeding 90 percent. In 2024, over 80 percent of cases in Abu Dhabi were diagnosed early, with screenings increasing by 31 percent compared to the previous year, reaching more than 34,000 women.

Women aged 40 and above are advised to have a mammogram every two years. Those between 20 and 39 should undergo a clinical breast examination every three years. Additionally, women aged 35 to 39 may opt for a clinical risk assessment as part of the national screening framework.

The campaign is supported by partnerships across various sectors like healthcare, sports, beauty, and retail. These collaborations aim to make screenings more accessible through mobile units deployed across Abu Dhabi. Free screening days and corporate programmes will offer mammograms for women aged 40 and above and clinical breast checks for individuals aged 20 and above.

Dr Rashed Al Suwaidi, Director-General of ADPHC, emphasised that the campaign aligns with the Centre’s strategy to make screening routine and trustworthy. He stated that prevention must become an integral part of daily life. Dr Omniyat Al Hajeri added that the campaign is evidence-based and addresses behavioural factors delaying diagnosis.

Innovative Approaches in Screening

Genomic innovation is being integrated with national guidelines to identify high-risk individuals earlier and provide personalised care. This approach aims to enhance early detection and improve patient outcomes by tailoring interventions based on individual risk profiles.

Thiqa card holders can book screenings directly through approved IFHAS providers at www.ifhas.gov.ae. During October, free services will be available across partner facilities, further promoting accessibility for all residents.

This comprehensive approach underscores the importance of regular screenings and proactive health management in combating breast cancer effectively in Abu Dhabi.

With inputs from WAM