Sharaf DG Unveils AI-Driven Copilot+ PCs In Dubai For Enhanced Productivity

Sharaf DG has introduced a new category of Windows PCs, known as Copilot+ PCs, during an exclusive event at Warehouse 4 in Al Quoz, Dubai recently. Microsoft, alongside partners like Asus, HP, and Lenovo, showcased these advanced devices. Starting today, customers can explore and purchase these innovative PCs at Sharaf DG stores.

The event featured an interactive escape game where attendees used the advanced capabilities of Copilot+ PCs to solve mysteries. This hands-on experience was enhanced by live demonstrations and various activities highlighting the exceptional features of these new devices.

Key Features of Copilot+ PCs

Copilot+ PCs are equipped with advanced Neural Processing Units (NPUs) capable of performing over 40 trillion operations per second. These NPUs handle intensive workloads without compromising overall performance or battery life. The NPU's efficiency is crucial for maintaining high performance in notebook PCs running on battery power.

The exclusive Windows 11 on Copilot+ PCs includes several AI-driven features. These include Cocreator, which allows users to sketch and create images using text prompts directly in Paint. Image Creator enables customized image generation and artistic edits using AI-powered tools. Live Captions can translate any video or audio content from 44 languages into English instantly.

Karin Belbelian, Director of Category Management - Consumer Sales Organization at Microsoft, announced the launch of Copilot+ PCs. "These devices are set to revolutionize both work and creativity with their unparalleled performance and innovative AI capabilities," said Karin Belbelian. "Equipped with advanced NPU silicon, Copilot+ PCs significantly enhance productivity, creativity, and security."

Nilesh Khalkho, CEO of Sharaf DG, shared that Sharaf DG is leading the market for Copilot+ PCs with the largest range available. Customers can trade in their old working or non-working PCs for a guaranteed AED 500 off on a new Copilot+ PC. Additionally, as part of the Back-to-School campaign, customers have a chance to receive up to Dh5,000 back on their PC purchase.

Ifham Khalid, Sales Lead for Devices and Creativity - Middle East and Africa at Microsoft: "People in UAE are quick to adopt any new technology that is introduced globally." He expressed excitement about how consumers in UAE will use Copilot+ PCs to boost productivity and creativity. Students can enjoy an additional 5% discount on all Copilot+ PCs, making them an excellent choice for academic purposes.

The collaboration between Microsoft and Sharaf DG aims to showcase the capabilities of Copilot+ PCs inside Sharaf DG stores. Customers can visit flagship locations like Dubai Mall and City Centre Deira to discover a wide selection of these devices and benefit from the expertise of trained specialists ready to demonstrate their full potential.

Windows Studio Effects is another feature included in Windows 11 on Copilot+ PCs. It enhances video calls with creative filters, portrait lighting, eye contact features, portrait blur, and voice focus. These features aim to improve user experience during virtual meetings.

The introduction of Copilot+ PCs marks a significant advancement in computing technology. With their powerful AI capabilities and diverse range of features tailored for productivity-focused users, these devices are set to redefine how people work and create.