Samsung Electronics Reigns Supreme In Global TV Market For 18th Year

Samsung Electronics continues to lead the global TV market, marking an impressive 18-year run as the industry's top player. This sustained success is attributed to the company's strategic emphasis on premium and large-screen TV segments, supported by its advanced QLED and OLED models. Market research by Omdia highlights Samsung's commanding 30.1% share of the global market in 2023, a position it has maintained since 2006.

Since the introduction of its QLED TV range in 2017, including the latest Neo QLED models, Samsung has seen sales exceed 40 million units. In 2023, the QLED lineup alone accounted for sales of 8.31 million units. Samsung's leadership is especially pronounced in the premium TV market, particularly in categories for TVs over 75 inches and those priced above $2,500. The company boasts a 60.5% market share for TVs exceeding the $2,500 price point and a 33.9% share for TVs over 75 inches. Furthermore, Samsung has dominated the segment for TVs above 90 inches, thanks to robust sales of its 98-inch models, securing a 30.4% market share.

In the burgeoning OLED TV market, Samsung has made noticeable gains. The brand's OLED TV lineup sold 1.01 million units in 2023, capturing a 22.7% market share. With an expanded OLED range planned for 2024, Samsung expects its market share in this category to increase significantly.

SW Yong, President and Head of Visual Display Business at Samsung Electronics, expressed pride in the company's consistent market leadership. "We are proud to be recognised as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung," he remarked. He further emphasised Samsung's commitment to driving the industry forward, focusing on providing valuable and meaningful experiences beyond exceptional picture quality.

At CES 2024, Samsung unveiled the NQ8 AI Gen3 processor, a move that marks the beginning of the AI Screen Era. This latest advancement in chip technology, powered by Tizen OS, aims to redefine the smart TV landscape by integrating sophisticated AI capabilities. This development is part of Samsung's broader strategy to enhance home entertainment and establish new industry standards. With these technological innovations, 2024 promises to be another year of significant growth and transformation for Samsung in the TV industry.