Samsung Unveils Latest Gaming Tech At Dubai Esports Festival 2024

In a strategic move that underscores Dubai's ambitions in the gaming sector, Samsung Gulf Electronics has joined forces with the Dubai Department of Economy and Tourism (DET) and the Dubai Festivals and Retail Establishment (DFRE) to take part in the Dubai Esports and Games Festival 2024. This event, which is set to unfold at the Dubai World Trade Center until May 5, 2024, sees Samsung stepping in as the Category Partner for TVs, Monitors, and Mobile phones. The technology giant is set to showcase an array of its latest gaming monitors and mobile devices, including the eagerly awaited Odyssey OLED G9 gaming monitor and the freshly unveiled Galaxy S24 Ultra.

Samsung's significant footprint at the Festival's GameExpo is evident through its latest technology and immersive gaming experiences showcased across three main areas. Visitors are invited to participate in the DEF Play Beyond tournament, featuring multiple games such as the widely acclaimed PUBG, playable on the Galaxy S24 Ultra. The tournament will utilize the Samsung Odyssey OLED G7 gaming monitors, providing an opportunity for gamers to experience Samsung's superior display technology.

The Gaming District zone within GameExpo is dominated by Samsung monitors, with a remarkable setup of 128 Odyssey G5 monitors. These devices promise unmatched visual quality and performance, offering gamers an enhanced playing experience. Additionally, Samsung has established a Gaming Zone, where attendees can immerse themselves in various Samsung products, from the Samsung 55" Odyssey Ark to the Galaxy Tab S9 Ultra, within the Future Zone area.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, expressed his enthusiasm for the Festival, stating, "The Dubai Esports and Games Festival is a testament to Dubai's ambition to be among the top ten global gaming cities by 2033. We are delighted to have Samsung Gulf Electronics as a Category Partner, with their innovative products and commitment to the gaming industry complementing our vision for the Festival and the future of gaming in Dubai." This partnership is seen as a strategic move to position Dubai as a leading force in the global gaming industry, attracting talent and driving economic growth.

Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, shared his excitement about the partnership, saying, "We are thrilled to partner with the Dubai Festivals and Retail Establishment (DFRE) for the Dubai Esports and Games Festival. This event aligns perfectly with our commitment to delivering advanced gaming experiences to the passionate gaming community in the UAE region." Alam's statement reflects Samsung's dedication to supporting Dubai's rise as a global gaming hub by offering cutting-edge gaming solutions to gamers.

The Festival is not just about showcasing Samsung's latest innovations but also about engaging with the gaming community. PC gaming aficionados have the chance to experience the adrenaline of Asphalt 9: Legends on the Odyssey Ark, while TV gaming enthusiasts can explore the Gaming Hub on the newest OLED TV. The Galaxy S24 Ultra and Galaxy Z Fold 5 are set to provide top-tier mobile gaming experiences, powered by their advanced processors and stunning displays.

Samsung’s involvement in the Dubai Esports and Games Festival 2024 is part of a broader commitment to promote and support gaming in the UAE. The company aims to nurture the next generation of gamers through various initiatives, including unique programs for schools. This commitment aligns with Dubai's 2033 Gaming Program's goals, which aim to position the city among the top 10 global gaming destinations, attract and train talent, and grow the industry's contribution to the GDP.

Through its participation in the festival and its broader commitment to the gaming industry, Samsung is playing a pivotal role in developing gaming talent, driving local content and events, and enabling technology to support the growth of the gaming ecosystem in Dubai. Visitors to the Dubai Esports and Games Festival 2024 are encouraged to explore the various Samsung experiences on offer to discover the future of gaming and learn more about the company's vision for the industry.