Watch: Samsung's Stunning Visual Campaign Lights Up Global Cities With "Galaxy AI" Teaser
Samsung Electronics has launched a global billboard campaign ahead of the Galaxy Unpacked event in July 2024, themed 'Galaxy AI is Here'. On June 26, digital billboards were activated in cities worldwide, including Bangkok, Brasília, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw. The campaign video features a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower and four stars representing Galaxy AI.
The video symbolises Samsung's journey to unlock new experiences for users everywhere. This campaign aims to introduce possibilities that will transform how people enhance creativity, increase productivity, and communicate seamlessly. The public is encouraged to watch the video and prepare for Samsung's latest innovations at Galaxy Unpacked 2024 on July 10.

Global Reach of Samsung's Campaign
Samsung's digital billboards have been strategically placed in major cities around the globe. These locations include Bangkok, Brasília, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw. This widespread presence highlights the company's commitment to reaching a diverse audience with its latest technological advancements.
The campaign video showcases a rotating 3D cube on a flat surface. This is followed by an impressive projection of the Eiffel Tower and four stars symbolising Galaxy AI. This visual representation underscores Samsung's dedication to providing innovative experiences for its users.
Anticipation for Galaxy Unpacked 2024
The anticipation for Galaxy Unpacked 2024 is building as Samsung teases its upcoming innovations. The event is scheduled for July 10 and promises to reveal cutting-edge technologies powered by Galaxy AI. This year's theme focuses on how these advancements will revolutionise creativity and productivity.
A new era of #GalaxyAI unfolds. 🩵 this post and get ready for updates on our #SamsungUnpacked livestream, featuring some surprise guests! pic.twitter.com/t3iIZEa6dm
— Samsung Mobile (@SamsungMobile) June 25, 2024
Samsung's campaign aims to create excitement about the potential of Galaxy AI. By showcasing these possibilities through their global billboard campaign and engaging video content, they are setting the stage for a significant announcement at Galaxy Unpacked 2024.
As the date for Galaxy Unpacked 2024 approaches, excitement continues to build among tech enthusiasts and consumers alike. Samsung's strategic marketing efforts are aimed at ensuring that this event garners maximum attention and interest from around the world.
The unveiling of new technologies at Galaxy Unpacked 2024 is expected to set new standards in the industry. With a focus on enhancing creativity and productivity through AI-powered solutions, Samsung aims to lead the way in technological innovation.