Samsung Teams Up With Anghami For 'Flippin Possible' Music Campaign

Samsung Electronics MENA has joined forces with Anghami Inc., the region's leading music streaming platform, to launch the 'Flippin Possible' campaign.

The initiative aims to celebrate self-expression through the Galaxy Z Flip5, a device that encourages users to embrace boldness and freely express themselves. The campaign is built on the belief that anything is achievable and focuses on three core passions: music, dance and art.

For this initiative, Samsung has partnered with three renowned Middle Eastern music artists – Flipperachi (Bahrain), Lamia Al Malki (KSA), and Siilawy (Jordan) – to create unique tracks reflecting the essence of self-expression and the campaign's core message. These tracks are available on the Anghami app. Additionally, Samsung also collaborated with Dubai-based artist Ibrahim Zaki to design three album covers and a special limited-edition Galaxy Z Flip5 cover.

To further promote the campaign, Samsung teamed up with dancers and choreographers Joyce Amil (Dubai) and Nehmat Abdelkhalik (Lebanon). The company also partnered with TikTok to launch an exclusive Branded Effect called 'The Flip Side' in the UAE and KSA, encouraging users to dance to each of the three tracks and showcase their creativity.

Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA, said: "We are thrilled to collaborate with Anghami and these incredible local talents to bring the 'Flippin Possible' campaign to life. This campaign is all about celebrating self-expression and the limitless possibilities that come with the Galaxy Z Flip5, and we can't wait to see how our users will embrace and express their creativity through music, dance, and art."