RetailGPT: Pathfinder's Latest Innovation Set To Enhance Shopping Experience With AI-Powered Personalisation

Pathfinder, a prominent retail technology firm, has introduced RetailGPT, an innovative digital platform powered by Gen AI that serves as an extension of physical stores into the digital realm.

RetailGPT is a smartphone app that enables retailers to utilise customer data insights for optimising processes, customer experiences, and profitability. The app provides shoppers with a personalised shopping experience by integrating retailer rewards and offers while adapting to individual user habits for tailored product suggestions.

Sadique Ahmed, CEO of Pathfinder Global, stated, "RetailGPT serves as a dynamic tool for the entire retail sector. The platform empowers retailers to achieve unprecedented levels of personalisation and efficiency, ultimately driving their growth and success." He added that RetailGPT enhances retailers' business potential through features like real-time personalised interaction and streamlined operations facilitated by conversational AI.

Unveiled at Dubai's leading Food Business Forum earlier this month, where Pathfinder was the Phygital Retail Commerce Partner, RetailGPT's debut is seen as a game-changer for the retail industry, including restaurants, grocery stores, and supermarkets.

Ahmed further explained that RetailGPT extends the physical premises of stores into the digital realm through its advanced AI-driven conversational capabilities. This technology represents a pivotal moment for the entire retail industry as it redefines the shopping experience with unmatched personalisation and efficiency.

RetailGPT promises to transform how businesses engage with customers by providing a digital extension to physical stores. This enables businesses to reach customers in innovative new ways, driving sales and enhancing the shopping experience. Retailers can benefit from increased footfall and conversions through personalised AI-enhanced interactions.

Ahmed stated: "Retail is ready for its digital transformation. We are excited to be leading the change with RetailGPT, a powerful and innovative new technology that provides effective solutions across the industry."