Oakley And Meta Unveil Next-Gen Performance AI Eyewear For Athletes, Coming To The UAE This Year

Oakley has partnered with Meta to introduce a novel category of Performance AI eyewear, combining Oakley's iconic design ethos with Meta's leading-edge technology. This collaboration aims to enhance athletes' performance by providing deeper insights into their physical prowess and facilitating the sharing of their triumphs both on and off the sporting arena.

The initiative will be launched globally, featuring endorsements from Team Oakley athletes, including Kylian Mbappé, a World Cup champion, and Patrick Mahomes, a three-time Super Bowl MVP.

"For 50 years, we've been pushing the boundaries of what is possible, obsessed with solving unsolved problems," stated Caio Amato, Oakley's Global President. "Together with Meta we are setting new bounds of reality – It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports."

The debut product from this collaboration, Oakley Meta HSTN, merges bold design with the latest technological advancements. It allows users to capture their adventures hands-free with an integrated camera, enjoy music and podcasts through high-quality open-ear speakers, and pushes the boundaries with an IPX4 water resistance rating.

Alex Himel, Meta's VP of Wearables, emphasized glasses as an ideal medium for accessing music, videos, and AI assistance. He expressed pride in the success of Ray-Ban Meta glasses and excitement over extending their collaboration to Oakley, a leading brand in the realm of sports innovation.

Features for an Immersive Experience

The Oakley Meta HSTN sets a new standard in AI eyewear with extended battery life, offering up to eight hours of use and 19 hours on standby, alongside a charging case that provides up to 48 hours of additional charge. It boasts Ultra HD 3K video recording for unparalleled clarity and includes Meta AI, facilitating unique interactions like assessing wind conditions for golfers or recording moments hands-free. This blend of Meta's AI technology with Oakley's design prowess signifies a leap in the evolution of performance eyewear.

Oakley® PRIZM™ Lens Technology

The Oakley Meta HSTN line features pairs equipped with Oakley® PRIZM™ Lens Technology, a pioneering approach in lens manufacturing. This technology enhances vision by optimizing light transmission and offering unparalleled contrast across various light conditions. By manipulating light at a molecular level, PRIZM™ lenses allow wearers to perceive more details, react faster, and perform at their best, making every view more vivid and detailed.

Oakley offers six frame and lens color combinations, all of which are prescription-ready, providing consumers with a variety of options to suit their preference:

- Oakley Meta HSTN Warm Grey with PRIZM™ Ruby Lenses

- Oakley Meta HSTN Black with PRIZM™ Polar Black Lenses

- Oakley Meta HSTN Brown Smoke with PRIZM™ Polar Deep Water Lenses

- Oakley Meta HSTN Black with Transitions Amethyst Lenses

- Oakley Meta HSTN Clear with Transitions Grey Lenses

- Oakley Meta HSTN Black with Clear Lenses

A Limited Edition Oakley Meta HSTN, commemorating Oakley's 50-year legacy with gold accents and 24K PRIZM™ Polar lenses, will lead the launch.

The Limited-Edition Oakley Meta HSTN will be open for preorders from July 11, preceding the broader collection release later in the summer. The products will be available in a wide range of countries, including the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark, with plans to expand to Mexico, India, and the UAE within this year.

"This marks a bold new chapter in our wearables journey. With Oakley's iconic design legacy and Meta's breakthroughs in AI and spatial computing, we're setting a new standard for the industry," expressed Rocco Basilico, EssilorLuxottica's Chief Wearables Officer.

He highlighted the initiative as part of a greater strategy to develop a connected eyewear category that addresses varying lifestyles, communities, and applications, aiming to enhance human connections and unlock new potentials through every brand they collaborate with.