Exotel Debuts Saudi Arabia's First Local CX Cloud For Enhanced AI Customer Engagement

Exotel, a prominent AI transformation partner for customer engagement in emerging markets, has expanded its presence in the Middle East. This marks a significant growth phase with the launch of the all-new Ameyo by Exotel, integrating AI-powered customer engagement with Saudi Arabia's first local CX cloud.

The new platform combines advanced AI technologies to unify customer journeys across sales, support, and service channels. This integration aims to drive operational efficiency and foster customer-centric innovation. The introduction of Saudi Arabia's first local CX cloud is a pivotal development in the region's customer engagement landscape.

"This expansion is a significant milestone for Exotel's global geo-strategy as we leverage our extensive experience across emerging markets to support Saudi Arabia's digital transformation goals," said Shivakumar Ganesan, Co-Founder & CEO of Exotel.

Exotel Engage X 2024, the company's premier global flagship event, will debut in Riyadh following successful editions in Bengaluru and Gurugram. This event will introduce the all-new Ameyo by Exotel, featuring advanced AI and local cloud solutions designed to revolutionise customer engagement.

"By introducing our all-new local cloud for CX and AI solutions to Saudi Arabia, we aim to empower enterprises with advanced, locally tailored technologies designed to drive operational excellence and customer-centric innovation," Ganesan added.

The platform also includes local telephony integration, providing a robust communication infrastructure layer for contact centre software and AI for communication. This enables a unified customer experience across marketing, sales, and support stages.

"The launch of Saudi Arabia's first local CX cloud is a game-changer for the region's customer engagement landscape," noted Sachin Bhatia, Co-Founder and CGO of Exotel. "By integrating GenAI-powered solutions with robust cloud infrastructure, we are not just meeting the immediate needs of businesses but also laying the foundation for a future where personalised, intelligent interactions are the norm."

Alignment with Vision 2030

Exotel's expansion aligns closely with Saudi Arabia's Vision 2030. The initiative emphasises digital transformation and AI-driven growth, aiming to contribute significantly to the Kingdom's goal of AI adding over $135 billion to the economy by 2030.

Exotel leverages its eight-year success in the Middle East under its local name Ameyo. With a strong portfolio of local customers, it introduces AI-driven solutions that enhance customer experiences for enterprises across Saudi Arabia.

The introduction of Saudi Arabia's first local CX cloud is powered by Oracle and supported by Mobily telephony solutions. This infrastructure ensures compliance with SAMA's data residency regulations while offering businesses a secure and scalable environment for customer engagement.

This strategic move further solidifies Exotel's commitment to driving digital transformation across the region. By integrating advanced AI technologies with robust cloud infrastructure, Exotel aims to meet immediate business needs while setting up a foundation for future intelligent interactions.