Check eToro’s First AI-generated Ad Campaign To Be Aired During Paris Olympics

eToro has launched its first advertising campaign created almost entirely with AI. This campaign will be broadcast during the 16 days of live coverage of the Paris 2024 Olympic Games on Eurosport It will also be available for streaming on discovery+ and Max in 45 markets and 19 languages.

The campaign highlights eToro's social investing platform, which allows users to trade various assets, share opinions, track others' performance, and learn about capital markets. The AI-produced visuals aim to demonstrate the platform's capabilities and reach.

AI-Powered Campaign

eToro CMO Nir Smulewicz stated, "This campaign showcases how eToro has enabled investors across the world to access global markets, connect with one another and access the tools they need to grow their knowledge and wealth." He added that eToro has always used emerging technologies to innovate for its users, with AI already being used in marketing and customer service.

Smulewicz further commented on the potential of AI: "AI has huge potential but we are very much at the beginning of this journey. I'm incredibly proud of the team for the passion and enthusiasm with which they have embraced this project and look forward to trailing further AI initiatives across eToro."

Collaboration with Lightricks

eToro is the first major brand to use Lightricks' new AI-powered video editing tool, LTX Studio, for an international ad campaign. The initial visuals were created using LTX Studio's technology, eliminating the need for live filming. Custom audio and voice were later added from external sources to complete the final product.

Lightricks CEO Zeev Farbman expressed excitement about the collaboration: "We're excited to collaborate with eToro on this ground-breaking campaign–the first major advertising initiative powered by LTX Studio. Our AI-driven platform streamlines the creative process, empowering professionals to accelerate ideation, simplify pre-production, and generate compelling final content with true efficiency."

Previous Sponsorships

eToro is a significant sponsor of sports teams and events globally. They previously produced a commercial for the NFL Superbowl LVI halftime show. Additionally, they sponsor teams in leading sports leagues such as the English Premier League, German Bundesliga, UK Premiership Rugby, Spanish Liga ACB, and Rugby Australia.

This innovative approach marks a new chapter in advertising for eToro. By leveraging AI technology, they aim to set a precedent in how campaigns can be produced efficiently while maintaining high-quality standards.