ASUS Reveals New AI-Powered Laptops For Creators And Gamers Alike
ASUS has introduced its latest range of laptops, each featuring the powerful AMD Ryzen AI 9 HX 370 Processor. The new models include the ProArt Studiobook P16, Zenbook S 16, and ROG Zephyrus G16. These laptops are designed to enhance AI performance and cater to creators, professionals, and gamers.
The Zenbook S 16 (UM5606) stands out with its sleek design and advanced features. Made from Ceraluminum material, this ultrathin 16-inch laptop is both elegant and durable. It comes in nature-inspired colours and is resistant to scratches. With up to 32 GB of RAM, a 2 TB PCIe 4.0 SSD, and a long-lasting battery, it ensures productivity on the go.

Zenbook S 16: Portable Powerhouse
Beyond its stylish appearance, the Zenbook S 16 offers impressive performance. Powered by the AMD Ryzen AI 9 HX 370 processor, it delivers up to 50 TOPS of AI performance. This makes multitasking seamless whether you're working or streaming content.
The ProArt Studiobook P16 and PX13 are tailored for creative professionals. These lightweight yet powerful laptops feature the AMD Ryzen AI 9 HX 370 processor and NVIDIA GeForce RTX 40 Series GPUs. They support up to 64 GB of RAM and a 4 TB PCIe 4.0 SSD, providing ample power and storage for creative tasks.
ProArt Studiobook P16 & PX13: Creative Excellence
These models come with innovative features like AI-powered apps StoryCube and MuseTree that simplify creative workflows. The ProArt Creator Hub serves as a personal control centre to enhance performance. Additionally, the ASUS DialPad offers intuitive control over creative applications.
For gamers, the ROG Zephyrus G16 (GA605) and TUF A14 offer top-tier gaming experiences. Equipped with the AMD Ryzen AI 9 HX 370 processor and NVIDIA GeForce RTX GPUs, these laptops provide stunning graphics and high performance. The Zephyrus G16 boasts a 16-inch OLED display with a 240Hz refresh rate for smooth visuals.
ROG Zephyrus G16 & TUF A14: Gaming Redefined
Both gaming models are designed for portability with lightweight builds and excellent battery life. The TUF A14 includes Dolby Atmos audio and advanced connectivity options, making it ideal for gaming and multimedia use.
The new ASUS hero models will be available from August 1, 2024, at major retailers and ASUS eShop. Pricing details are as follows:
| Model | Price (Dh) |
|---|---|
| Zenbook S 16 | up to Dh6,999 |
| ProArt Studiobook P16 | up to Dh13,499 |
| ProArt Studiobook PX13 | up to Dh9,999 |
| ROG Zephyrus G16 | up to Dh9,999 |
| TUF GAMING A14 | up to Dh7,999 |
The latest ASUS laptops cater to various needs whether you're into creativity, professional work or gaming. These AI-powered devices promise enhanced performance across different tasks.