Apple's Strategic Shift: 120Hz ProMotion Display Coming To Base IPhones In 2025
Apple is reportedly planning to extend its ProMotion technology, which allows for a smoother 120Hz refresh rate, to its standard iPhone lineup starting with the iPhone 17 series. This update, hinted at by Ross Young, CEO of Display Supply Chain Consultants (DSCC), signifies a major shift in Apple's strategy. Until now, the tech giant has reserved the ProMotion feature solely for its Pro models, maintaining a clear distinction between its standard and premium offerings.
The introduction of a 120Hz refresh rate to the base models of the iPhone 17 would mark a significant upgrade from previous iterations. Currently, this high refresh rate is only available on the iPhone 16 Pro and iPhone 16 Pro Max, underscoring Apple's practice of segmenting advanced features to its higher-end devices. This change suggests that Apple is looking to minimize the differences between its base and Pro models, a trend that began with the iPhone 16 series. Both the standard and Pro versions of the iPhone 16 are equipped with the same generation processors and feature the new Camera Control button, narrowing the technological gap between them.
What are the Anticipated Changes in the iPhone 17 Series?
In addition to the base iPhone 17 models, Young's insights also shed light on the expected introduction of an iPhone 17 "Slim" variant. This new model is anticipated to take the place of the current Plus variant in Apple's lineup, offering consumers a sleeker design inspired by the recently unveiled M4 iPad Pro. Such a move could further diversify Apple's smartphone offerings, catering to users who prioritize design and portability.
Despite rumors of the iPhone 17 Slim incorporating under-display Face ID sensors to minimize the Dynamic Island's size, Young clarified that this technology would not be part of the upcoming iPhone models' features. This indicates that while Apple is making strides in display and design innovations, certain advancements may still be on the horizon for future iterations.
Apple's decision to integrate ProMotion technology into its standard iPhone models with the upcoming iPhone 17 series reflects a strategic shift towards offering high-end features across its smartphone range. While some speculated advancements, like under-display Face ID sensors, are not set for immediate release, the introduction of a 120Hz refresh rate and a new Slim variant suggests a significant evolution in Apple's approach to its product lineup.
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