Nians Sweeps the MADEX Awards: 20 Wins and Agency of the Year

Nians Clinches Agency of the Year Title and 19 Additional Honors at the MADEX Awards, Part of Inkspell Insight Ignition 4.0. Image caption: Nians Wins Agency of the Year and 19 More Awards at Inkspell Insight Ignition 4.0's MADEX Awards. GURUGRAM, October 30, 2026: The DLF Auditorium in Gurugram served as the venue for Inkspell Media’s Insight Ignition 4.0, an event that convened top-tier brands, agencies, marketers, and creative leaders for a night dedicated to honoring achievements in content, digital, advertising, and business innovation.

The gathering highlighted three core award properties—the 9th Edition of the India Content Leadership Awards (ICL), the 6th Edition of the Unlocked Awards, and the 2nd Edition of the MADEX Awards—all designed to celebrate impactful campaigns, strategic innovation, and industry professionals. The evening included the presentation of awards, a keynote address, and a panel discussion.

Nians Leads the MADEX Winners with 20 Wins

Nians dominated the 2nd Edition of the MADEX Awards, walking away with the Agency of the Year title and 19 other accolades. The agency’s success spanned a diverse client roster, including Antara, NONSTOP, Youhonk, Medanta, JKMaxx Paints, Double A, Baidyanath, Dogista, Complinity, Freedo, ABHF, Urban Bagicha, Bachatt and Zenith AI. These wins underscore the creative strength and market impact of Nians across various business sectors, cementing its position as a focal point of Inkspell Insight Ignition 4.0.

Celebrating Industry Excellence

A wide array of brands, organizations, and creative partners were honored during the ceremony, including Kelvinator, Savit Interactive, Nippon Mutual Fund, Niva Bupa, Sociapa, Bonn, Beardo, Goldmine Advertising, Bank of Maharashtra, Amazon, My Haul Store, McDowell's, Mirchi, Don Julio Non-Alcoholic Beverages, LWYD, Interactive Bees, JIIT, HFCL, Canara Bank, Rocketship Films, Nutrela, CitiusTech, Envigo Marketing, JM Financial Services, Punjab National Bank, Pratima Skincare, Carana, Onsurity, Relevance Branding, Indian Navy, Pernod Ricard, Diageo, Gully Labs, Hidesign, Mother India Forming Pvt Ltd, Godrej, Chirag Nettings, Airtel, TransUnion CIBIL, Trevonix, Titan Noor, Seventh Triangle, Curious Media, Bluetea, Tata AIA, DigiXpressions Media, JioSaavn, Axis Mutual Fund, Edwise International, Waghmare Masale, Jagran Josh, TVF:Space Gen, The Founders Dream, Dr Kamaraj, New Holland, Amazon Prime Video, Parle Hide & Seek, Tata Tele Business Services, Jio, Indriya, Nykaa Fashion, FTA Global, Reliance Digital, Allucent, Virgo Laminates, Union Bank of India, Samco and Kotak Neo.

Additional honorees included Fevicol Saarthi | Pidilite × Garage Collective × ARM Worldwide, UTI Mutual Fund, Mochi Shoes, Infidigit, Metro Shoes, RepIndia, Dabur, WORD, Tata Consumer Products, IIT, Concept PR, Shriram Finance, Rite KnowledgeLabs, AM Foundations, Pritish Nandy Communications, The Royals, Four More Shots, Lacto Calamine, Influencer.in and JBL Music Academy.

In the agency categories, Envigo Marketing took home Gold for Digital Agency of the Year, while Savit Interactive earned Silver. The title of Emerging Digital Agency of the Year was awarded to Curious Media.

Individual recognition was given to Ajay Padhi and Siddhes Jaitapkar of Savit Interactive; Lakshay Katyal of Motorola; Unnikrishnan Menon of Bajaj Finserv; Sagar Thakur of Angel One; Anant Dhuri of Adfactors; Niharika Pandey of Hashbrown Conversations; Gaurav Chawla of Niva Bupa; and Mihir Bagga of UNiDAYS.

Industry Dialogue: The AI + Human Equation

A central feature of the event was the panel discussion titled, "The AI + Human Equation: Can Technology Make Marketing More Creative, Relevant & Impactful?" Moderated by Dr. Ankoor Dasguupta, Chief Experience Officer, Garage Collective, the panel featured Nidhi S. Mittal, Chief Growth & Marketing Officer, Schnell Technocraft; Shweta Srivastava, Senior Vice President, Digital & Marketing, Usha International; Pranav Kumar, Founder & CEO, Alkimyx Global; Mihir Bagga, Market Lead – India, UNiDAYS; and Lakshay Katyal, India Marketing Lead – Premium & Flagship Phones, Motorola Mobility (Lenovo).

The conversation examined how artificial intelligence can bolster creativity, audience engagement, and marketing results, while also stressing the enduring necessity of human intuition, strategic planning, and genuine storytelling.

A Distinguished Jury

A panel of industry experts served as the jury for the entries, including Amitabh Biswas, Marketing Head (IPs, Entertainment, CTV), Times Network; Archana Roche, Ex-Global Head, Measurement and Analytics, Truecaller; Balaaji Vaidyanathan, Director & Head of Marketing CEEMA, Franklin Templeton; Dr. Ankoor Dasguupta, Chief Experience Officer, Garage Collective; Imran Qadri, Head of Program Management AXJ & India, Harley-Davidson Motor Company; Jiteen Aggarwal, Chief Marketing Officer – India, SAARC and Middle East, Hettich India Pvt Ltd; Kunal Madhavdas, Director Product Merchandising – India, Netflix; Madhu S Dutta, Founder & CEO, House of MSD; Neeraj Jha, Head of Sports Business – India & South Asia, Warner Bros. Discovery; Piali Dasgupta Surendran, Vice President Marketing, Sattva Group; Prasad Pimple, Executive Vice President & Head of Digital Business Unit, Kotak Life; Saurabh Varma, Film Director & Chief Creative Officer, Saurabh Varma Pictures; Shalu Zala, Vice President – Marketing Strategy, Key Projects & Social Media, HSBC; Sharmila Sandeep, Ex-General Manager – Marketing (FMCD), CG Power and Industrial Solutions Limited; Shefali Khalsa, Head Marketing & Corporate Communications, TransUnion CIBIL; Sudhanshu Tripathi, Chief Marketing Officer, Quick Heal; Sukhpreet Singh, Chief Revenue Officer – Dish TV and VZY Smart TV Business, DishTV (Zee Group); Swati Bansal, Ex-Head of Marketing ACM India, Henkel; and Vishesh Sharma, Chief Marketing Officer, PL Capital (Prabhudas Lilladher Group).

Supported by Industry Partners

Insight Ignition 4.0 received support from Kenscio, Markezing, Approach Entertainment, Go Spiritual, StartupNews.fyi, Global Trends Forum and India Creative Industry Council.

Through its trio of flagship award programs, Inkspell Media remains dedicated to honoring industry excellence, fostering collaboration, and celebrating the brands, campaigns, and professionals who are defining the future of marketing, media, content, and advertising.