American Pecans takes center stage as the official snack of ITRH Ki Diwali x IBTIDA!
American Pecans has joined forces as the official snacking partner for ITRH Ki Diwali X IBTIDA - Ek Mehfil. 28th October 2026, Mumbai: The festive season is synonymous with exceptional food, cherished company, and unforgettable moments. American Pecans helped curate this experience by serving as the snacking partner for ITRH Ki Diwali x IBTIDA - Ek Mehfil, an event orchestrated by the branding and marketing agency Bottomline Media Pvt. Ltd. With hosts Mohit Rai & Ridhi Bansal at the helm, the event brought together prominent figures from the fashion and entertainment industries for a truly special Diwali celebration.
American Pecans introduced a flavorful element to the festivities, highlighting the pleasure of snacking on a nut celebrated for its buttery richness, subtle sweetness, and signature crunch. Whether enjoyed straight from the pack or incorporated into festive recipes—ranging from decadent desserts to savory dishes—American Pecans proved to be a versatile and tasty choice. Their unique flavor profile made them an ideal companion for a celebration where culinary enjoyment is just as vital as the company itself.
Image Caption: Rekha Bhardwaj with American Pecans at ITRH Ki Diwali with IBTIDA- Ek Mehfil. The guest list featured notable personalities including Shilpa Shetty, Huma Qureshi, Mrunal Thakur, Kusha Kapila, Sophie Choudry, Nimrat Kaur, and Aparshakti Khurana. Rekha Bhardwaj provided a soulful musical highlight to the evening, delivering a performance that added warmth and melody to the festive setting. By infusing the event with their signature flavor, ITRH Ki Diwali x IBTIDA - Ek Mehfil captured the true spirit of the season. The combination of great music, delicious snacking, and shared company ensured the festive experience was one to remember.
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