Celebrate 200 Years of Elegance with the Ananta Mangalsutra Collection

Pune, India | July 2026: Celebrating a remarkable 200-year legacy defined by trust and artisanal excellence, Chandukaka Saraf, a premier name in Indian jewellery, has launched its exclusive 'Ananta Mangalsutra Collection'. This new line is carefully designed to respect the enduring significance of marriage while incorporating contemporary style, providing a stunning selection of gold and diamond mangalsutras tailored for the modern woman.

The mangalsutra has long stood as a powerful emblem of love, devotion, and eternal partnership. Through the Ananta Mangalsutra Collection, Chandukaka Saraf reinterprets this beloved icon, harmonizing classic craftsmanship with modern design to produce pieces that fit seamlessly into today's lifestyle while upholding their deep cultural roots.

The range encompasses a wide variety of styles, spanning from traditional black-bead designs and heritage-focused pieces to sleek diamond mangalsutras, lightweight options for daily use, and elaborate bridal sets. Every item is crafted with precision to suit women at various stages of life, whether they are brides-to-be, newlyweds, career-focused professionals, or simply looking for sophisticated jewellery for daily wear.

Acknowledging the shifting tastes of the modern woman, this collection strikes an ideal balance between versatility and tradition. Each mangalsutra is engineered for comfort and refined elegance, showcasing enduring craftsmanship while allowing the wearer to express their unique sense of style.

Whether intended for weddings, anniversaries, festive celebrations, as a thoughtful gift, or for everyday wear, the Ananta Mangalsutra Collection provides pieces that serve as meaningful companions during life's most significant milestones.

Exclusive Anniversary Offers

In honor of its bicentenary, Chandukaka Saraf is rolling out special festive promotions for customers at their showrooms:

• Up to 30% off on gold jewellery making charges*
• Up to 70% off on diamond jewellery making charges*
• ₹3,000 off per gram on old gold jewellery exchange*

*Terms and conditions apply.

Chairman Mr. Kishorkumar Shah and Managing Director Mr. Samyak Kishorkumar Shah shared their appreciation for the steadfast support customers have shown the brand over the last two centuries. They extended a warm invitation for patrons to visit their local Chandukaka Saraf showroom to explore the Ananta Mangalsutra Collection, underscoring the brand's dedication to crafting jewellery that honors life's most important relationships and occasions.

As Chandukaka Saraf enters its third century, the introduction of the Ananta Mangalsutra Collection highlights the brand's ongoing commitment to safeguarding India's jewellery heritage while continuing to design timeless pieces for future generations.

For further details, customers are encouraged to call the Toll-Free Number: 1800 267 8555 or visit their nearest Chandukaka Saraf showroom.

Chandukaka Saraf – Jewellers Loved Across Generations | Since 1827