ZATCA Reports Significant Growth In Kingdom's Chocolate Imports Exceeding 123 Million Kilograms In 2024

The sweets and chocolates market is expanding rapidly, driven by consumer demand for a variety of options to suit different tastes. The popularity of chocolates is particularly high, with both local and imported products being sought after. Special promotions during Eid Al-Fitr further boost sales, attracting more buyers to these treats.

According to the Zakat, Tax and Customs Authority (ZATCA), Saudi Arabia imported over 123 million kilograms of chocolate in 2024. This figure highlights the increasing appetite for chocolate products in the Kingdom. The main sources of these imports include the United Arab Emirates, the United Kingdom, Jordan, Egypt, and Turkiye. These countries provide a wide range of chocolate options that align with consumer preferences.

Shops are keen to stock a diverse selection of sweets and chocolates, whether they are imported or produced locally. Chocolates are considered an essential part of Eid celebrations, leading consumers to purchase them in large quantities. Retailers strive to offer the latest designs and varieties that appeal to different tastes.

Several factors influence the pricing of these sweet treats. The type of sweet, its country of origin, packaging quality, and the serving plates used all play a role in determining prices. Local sweets are priced between SAR30 and SAR150 per kilogram. This range includes various products like colourful candies, toffee, biscuits, and chocolates in different shapes.

ZATCA notes that local sweet prices remain stable due to abundant production and relatively low manufacturing costs. However, imported sweets tend to be more expensive. This is especially true for those from European and Eastern countries. For instance, pure or dark chocolate with special fillings can cost up to SAR300 per kilogram.

Shop owners ensure they offer a wide array of sweets and chocolates that cater to diverse consumer tastes. They focus on providing both traditional favourites and new varieties that keep up with changing preferences.

The growing demand for chocolates reflects broader trends in consumer behaviour within Saudi Arabia's confectionery market. As people continue to seek out new flavours and experiences, retailers adapt by offering innovative products that meet these evolving expectations.

This dynamic market environment underscores the importance of understanding consumer needs and preferences. By doing so, businesses can effectively cater to their customers while capitalising on opportunities for growth within this thriving sector.

With inputs from SPA