Yusuffali MA Contributes AED 20 Million To Support UAE's Fathers' Endowment Campaign
Yusuffali MA, the Chairman of Lulu Group, has pledged AED20 million to the Fathers’ Endowment campaign. This initiative was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. The campaign aims to honour fathers in the UAE by creating a sustainable fund for healthcare and treatment for those in need.
The Fathers’ Endowment campaign is part of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI). It encourages people to donate in their father's name, promoting values like honouring parents, compassion, and solidarity. This initiative strengthens the UAE's role as a leader in charitable work and reinforces the concept of charitable endowments.

This campaign highlights the UAE community's well-known values of generosity and global humanitarian solidarity. It creates a movement that supports these aims. Yusuffali MA expressed that participating in this noble cause is a meaningful way to honour one's father, especially during Ramadan.
Yusuffali MA stated, "The Fathers' Endowment campaign takes on a profound humanitarian dimension by supporting underprivileged communities and ensuring sustainable healthcare for those in need. Participating in this noble endeavour is a particularly meaningful way to honour one's father, especially during Ramadan."
He further added that their contribution reflects their commitment to the UAE's charitable initiatives. Yusuffali MA emphasised the importance of collaborative efforts to alleviate suffering. He noted that the UAE community has a long-standing tradition of generosity and compassion.
"Our contribution to the campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, demonstrates our commitment to the UAE's charitable and humanitarian initiatives. We believe strongly in collaborative efforts to alleviate suffering, and the UAE community has a long-standing tradition of generosity and compassion. We are proud to be part of this humanitarian movement," he said.
How to Contribute
The Fathers’ Endowment campaign continues to accept donations from both institutions and individuals through six main channels. Contributions can be made via the campaign’s website (Fathersfund.ae) or through a dedicated call centre at 800 4999 toll-free number.
Donations can also be made via bank transfers in UAE dirham using Emirates Islamic Bank account number (IBAN: AE020340003518492868201). SMS donations are possible by sending "Father" to specific numbers for different amounts: 1034 for AED10, 1035 for AED50, 1036 for AED100, and 1038 for AED500 for Etisalat by e& and du users.
Other platforms include the DubaiNow app under "Donations" tab and Dubai’s Jood platform (Jood.ae). These options make it easy for people to contribute towards this significant cause.
The Fathers’ Endowment campaign not only honours fathers but also strengthens community bonds through shared values of generosity and compassion. By supporting healthcare needs sustainably, it fosters a sense of unity among contributors while addressing crucial social issues.
With inputs from WAM