World's Largest Gold Frame Unveiled At Watch And Jewellery Middle East Show In Sharjah

The Watch and Jewellery Middle East Show is currently taking place at Expo Centre Sharjah, showcasing a stunning array of exclusive jewellery designs. Organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI), this event is one of the largest gatherings in the luxury jewellery and timepiece sector in the region.

A major highlight of this edition is the "Union Frame," which has entered the Guinness World Records as the largest gold frame globally. Crafted entirely from 21-karat pure gold, this opulent piece was introduced by Golden Arabia Jewellery under the theme "Art that Tells the Story of a Nation." The frame embodies fine craftsmanship and national pride, representing the UAE's union spirit.

The frame features intricate carvings of iconic landmarks from all seven emirates. These include Sheikh Zayed Grand Mosque, symbolising tolerance; Quran Roundabout in Sharjah, reflecting its cultural significance; and Burj Khalifa in Dubai. It also includes Dhayah Fort in Ras Al Khaimah, Umm Al Quwain’s Museum and Fort, Fujairah Fort, and Ajman Museum.

Salem Al Shueibi Jewellery presents another standout attraction with 100,000 unique jewellery pieces on display. This exhibit reflects the richness of the UAE’s jewellery industry. The company offered a first-ever 15 percent discount to exhibition visitors to attract clientele. The curated selection includes high-end diamond pieces and exclusive creations featuring precious stones.

The exhibition offers an exclusive platform to explore premium gold, jewellery, and luxury watch collections. Open to visitors over the weekend from 13:00 to 22:00, it celebrates craftsmanship and artisanal excellence. The event highlights creative achievements by participating brands and artisans.

The collection showcases Emirati designers' exceptional craftsmanship and innovation that blends tradition with modern elegance. It includes necklaces, bracelets, rings, and gemstone-studded items catering to diverse customer preferences. This commitment to innovation enhances Salem Al Shueibi Jewellery's reputation for quality.

This year's show stands as a tribute to artistry in jewellery design. It encapsulates the UAE’s historical landmarks while celebrating its prosperous present through luxurious creations like the Union Frame. The event continues to be a significant platform for showcasing creativity in the luxury sector.

With inputs from WAM