WAM Highlights Media's Role In Fostering Human Fraternity At Abu Dhabi Book Fair
The Emirates News Agency (WAM) recently took part in a significant discussion titled "Media and Promotion of Human Fraternity," hosted by the Muslim Council of Elders at the 33rd Abu Dhabi International Book Fair 2024. This event, held at the Abu Dhabi National Exhibition Centre (ADNEC), brought to light the influential role of media in fostering an environment of tolerance, peace, and coexistence.
Mohamed Jalal Alrayssi, Director-General of WAM, delivered a compelling message on the media's pivotal role in society. He stressed the importance of media institutions in promoting values that encourage harmony and understanding across diverse communities. Alrayssi pointed out the urgent need to address and counteract narratives filled with discrimination, hatred, extremism, and racism.

Alrayssi also highlighted the UAE leadership's dedication to promoting human brotherhood and universal values. He showcased several initiatives and programmes launched by the UAE aimed at supporting global humanitarian efforts. These actions underscore the country's commitment to making a positive impact worldwide, transcending differences in origin, colour, race, religion, or creed.
Abdou Gadallah, Group Editorial Director at International Media Investments (IMI), echoed these sentiments. He underscored the importance of developing media content across various platforms that consistently promotes respect and acceptance. Gadallah addressed the challenges posed by current global tensions and the rapid advancements in technology. He emphasized the necessity for media to remain vigilant against content that is politically or ideologically biased, which could potentially harm international security and societal peace.
The session at the Abu Dhabi International Book Fair served as a crucial platform for discussing how media can play a constructive role in building bridges between different segments of society. By focusing on the promotion of human fraternity, both speakers shed light on the essential responsibility of media institutions to contribute positively to a more inclusive and peaceful world.
This dialogue underscores a broader commitment within the UAE and among global media leaders to leverage their platforms for the greater good. As technological advancements continue to shape how information is disseminated and consumed, the call for media to uphold values that foster unity and understanding becomes increasingly important.
The participation of WAM in this discussion not only highlights its role as a leading news agency but also its dedication to supporting initiatives that promote peace and coexistence globally. Through such forums, there is a hopeful vision for a future where media acts as a catalyst for positive change, championing the cause of human fraternity and mutual respect among all people.
With inputs from WAM