Viola Communications Signs Decade-Long Outdoor Media Deal With ADNOC

In a significant move within the marketing communications and outdoor advertising sector, Viola Communications, a prominent marcomms solutions provider in the MENA region, has forged a 10-year strategic partnership with the Abu Dhabi National Oil Company (ADNOC). This collaboration aims to leverage outdoor media leasing spaces for advertising in Abu Dhabi and boost ADNOC's brand visibility in Al Dhannah city. The partnership entails the installation and operation of outdoor media advertising solutions on ADNOC assets in key locations across the capital and Al Dhannah city, ensuring optimal audience engagement.

The agreement, which underscores a commitment to prioritizing local suppliers and strengthening ADNOC’s In-Country Value contribution to Al Dhannah, was signed at ADNOC's headquarters. The signatories were Saif Al Falahi, Executive Vice President of Group Business Support and Special Tasks at ADNOC, and Ammar Sharaf, Founder and CEO of Viola Communications, in the presence of senior representatives from both entities.

Ammar Sharaf highlighted the importance of this partnership in enhancing the local business ecosystem and introducing innovative revenue streams. This aligns with the UAE Centennial 2071 goals aimed at bolstering national economic growth. Sharaf emphasized Viola's strategic roadmap towards a significant shift in marketing communications and outdoor advertising. He expressed enthusiasm for launching numerous flagship projects that will expand Viola’s outdoor advertising presence and integrate it into their innovative network across digital and traditional media solutions in Abu Dhabi.

Viola Communications, a subsidiary of the Multiply Group under International Holding Company (IHC), has been instrumental in executing high-profile projects in collaboration with the Abu Dhabi government. The company boasts an extensive portfolio of hoardings, lampposts, bus-wraps, and a network of digital assets including D.Toplight, D.Totemlights, D.Hoardings, D.Skylight bridge banners, and D.Taxi-top media screens. This forms the largest advertising network in the region, showcasing Viola's commitment to fulfilling the UAE’s digital transformation strategy.

This partnership not only signifies a pivotal shift in the landscape of marketing communications and outdoor advertising but also reinforces the commitment of both Viola Communications and ADNOC to contribute significantly to the UAE’s economic vision. By leveraging strategic locations for advertising and prioritizing local suppliers, this collaboration is set to ensure maximum audience engagement while enhancing brand visibility for ADNOC in Al Dhannah city.

With inputs from WAM