Adaa Measures Satisfaction Levels Of Umrah Performers At Prophet's Mosque

The National Center for Performance Management (Adaa) has initiated a comprehensive assessment aimed at gauging the satisfaction levels of Umrah performers with the government services available to them. This initiative covers a wide spectrum of over 46 government services facilitated by more than 16 government entities. Eng. Rashid bin Abdullah Al-Qaood, the Director General of Adaa, emphasized the significance of this evaluation, highlighting the leadership's commitment to enhancing service quality across all facilities for Umrah performers and visitors to the Prophet's Mosque.

Key locations such as King Abdulaziz International Airport in Jeddah, Prince Mohammed bin Abdulaziz International Airport in Madinah, the Grand Mosque along with the holy sites, and the Prophet's Mosque have been selected for this evaluation. The assessment will focus on various aspects including the process of obtaining permits, travel logistics to Makkah, the ease of performing Umrah rituals, transportation, support services, and the subsequent journey to Madinah.

To conduct this thorough evaluation, Adaa plans to utilize a blend of electronic surveys, field surveys, and the mystery shopping technique. The evaluation criteria will encompass a range of service delivery standards such as e-services, direct services to Umrah performers, readiness of service locations, clarity of procedures, employee performance, and speed of service delivery among others.

This annual exercise carried out by Adaa during Ramadan is pivotal for assessing the performance of individuals and entities that provide services to Umrah performers and visitors to the Prophet's Mosque. The ultimate goal is to continually improve the quality of services offered, ensuring a fulfilling and seamless experience for all those performing Umrah or visiting this sacred site.

With inputs from SPA